Marketing Communications Specialist

1 week ago

Milton Keynes, Milton Keynes, United Kingdom Mercedes-Benz Trucks UK Limited Full time
Tasks

About us


The Mercedes-Benz Trucks brand is known for its top-class product and service quality, cost-effectiveness, reliability, and sustainability, as summed up by the slogan "Trucks you can trust." Repeatedly, the pioneering spirit at Mercedes-Benz Trucks has generated ground-breaking innovations, from autonomous driving to active and passive safety systems.


As our Marketing Communications Specialist, you will manage National and Dealer marketing communication programmes across the Mercedes-Benz Trucks, FUSO & Fleetboard brands.

More about the role


Work with Head of Marketing Communications to produce annual plan for responsible marketing programmes in line with respective internal and Daimler Truck AG departments that support the brand objectives of the business and adhere to the agreed financial budgets.


Accurately record, measure and report allocated marketing spend by activity and undertake monthly budget spend reviews with Brand Controlling and Head of Marketing Communications.

Manage, deliver, and evaluate brand and product campaigns for responsible programmes in line with national strategic objectives. Develop and implement suitable UK specific materials to supplement centrally produced assets in line with budgetary requirements.

Work collaboratively with Product Management to understand the segmentation opportunities and align marketing activity for optimum return on investment.

Create the Dealer Localised Campaigns and Templates using permitted systems regular campaign updates and supporting marketing materials with Dealer Marketing Managers.

Work collaboratively with Events, PR and Digital functions of the Team to align brand messaging across all channels.

Identify opportunities for greater brand awareness and customer communications across relevant touchpoints. Develop proposals to include relevant research to support decision making process to optimise market penetration.

Develop strong relationships with supporting agencies to ensure optimum service delivery for the business. Support the Head of Marketing Communications with agency briefings and performance reviews.

Track KPIs for all marketing activity associated with designated area of responsibility.

Working collaboratively, you will provide regular updates to the Marketing Team on Dealer: Engagement, planning, compliance, sales, and trends.

About you

More about what you should be able to demonstrate:

  • Ø Previous marketing experience to include the creative and production processes.
  • Ø Recognised marketing qualification desirable, but not essential.
  • Ø Educated to degree level or equivalent work experience.
  • Ø An understanding of the wider marketing and media landscape and sourcing relevant data and information.
  • Ø Budget management experience.
  • Ø High competence in analytics and reporting techniques.
  • Ø Strong project management skills.
  • Ø Advanced IT skills -Excel, Powerpoint and Word required.
  • Ø Excellent written, verbal communications, interpersonal and organisational skills.
  • Ø Strong decision making skills and influencing skills.
  • Ø An adaptive "thinker", able to work independently and as a team-player.
  • Ø Current right to work in the UK.What we'll give youp>


As well as the opportunity to work for a great business who are passionate in everything that we do, we will offer you a competitive salary and discretionary bonus structure.

We also hope you will love our products as much as we do, with access to our colleague's car schemes.

On top of that, you will be able to join our pension scheme and you will get a flexible benefit pot that can be used to find the benefits that are right for you.


We are here to support you - we offer access to colleague wellbeing resources, including an Employee Assistance Programme and Mental health First Aiders.

What's more, we will also encourage your development, with the training and knowledge you need to reach your potential.

What's next?

Closing Date: 23 February 2024

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