Global Forecasting Leader, Cvrm

3 weeks ago

Cambridge, Cambridgeshire, United Kingdom AstraZeneca Full time

GIACE Overview
At AstraZeneca, we're not afraid to do things differently. We're resetting expectations of what a bio-pharmaceutical company can be. This means we're opening new ways to work, ground-breaking and cutting-edge methods and bringing unexpected teams together. AstraZeneca is organized around two core business units, BioPharmaceuticals (BBU) and Oncology. The BBU focuses on development and commercialization of AstraZeneca's Respiratory, Cardiovascular, Metabolic, Renal, and Infectious Disease therapeutic areas.


Global Insights, Analytics & Commercial Excellence (GIACE) is a strategic function, critical for enabling success in the growth of the BBU business.

Our ambition is to build an industry-leading organization, empowering our Commercial teams through the generation of compelling evidence and insights, while ensuring they have the tools and skills to deliver impactful launches that change the practice of medicine for the benefit of patients.

Within GIACE, the Insights & Analytics function is organized across two teams and supports both the US and Global organizations:
Respiratory Insights, Analytics & Forecasting and CVRM Insights, Analytics and Forecasting (Cardiovascular, Metabolic, Renal).

Team Overview


The aim of the Insights, Analytics, and Forecasting teams is to establish industry-leading capabilities across the core areas of analytics, forecasting, reporting, business planning, and insight capabilities.

It will leverage, reapply, and advance best practices in capabilities and operations from Global and US more broadly across geographies The insights, analytics, and forecasting teams also aims to scale and deploy these capabilities in a highly efficient manner so that continuous innovation can be pursued.

The Insight, analytics and forecasting teams partner to drive portfolio and brand strategy and performance. Together we strive to uncover deep customer insights in order to drive improved decision-making and business impact.

We are looking for leaders who have the passion to drive business results and bring innovation to what we do for greater impact.


The Forecasting Leader will develop product-specific short-term and long-term forecasts models and maintain up-to-date forecast models, reflecting current data, information, assumptions; lead the forecasting and business planning processes and all associated work streams (sales bridges, ad hocs supporting Finance, etc.); Identify key business issues that impact short-term and long-range product and market forecasts; clearly and pro-actively surface these issues, incorporate the results of primary research into the forecast model(s) to reflect anticipated risks and opportunities on sales outlook, and define forecasting processes and build capabilities in forecasting for new and inline assets.

In addition, you will have responsibility to develop forecasts for your focused therapeutic area using patient based forecast models, and ensure alignment on forecast assumptions and other critical analytical assessments with business partners including Marketing, Sales, Market Access and Pricing, Market Research, Global Marketing and Insight, Finance, and Sales Operations.


This role is reserved for someone with marketing and research experience who has deep forecasting and quantitative technical skills combined with superior communication skills.

As such, those who will qualify for this position are both technically sound and have the ability to be a proactive internal consultant, adding value to AstraZeneca's commercial organization beyond their analytical prowess through their understanding of secondary data, market research, industry knowledge, and track record of innovative and impactful decision support.


Key Responsibilities:

  • Perform strategic longterm brand and franchise forecasting for key markets, and provide strategic perspective / guidance on portfolio and brand strategy. Coordinate / interact with key markets on sales forecasts during strategic planning process
  • Proactive identify brand risks and opportunities, and strategies for how to address them to deliver business success. Perform sensitivity analysis to assist in opportunity and risk management.
  • Develop brand new product introduction volume forecasts, both shortterm and longterm, to feed into strategic and operational planning processes.
  • Partner with GMAP and Finance to understand market access and price impact, assist estimation of SMM, and support development of P&L for the opportunity evaluation
  • Summarize and present findings through various communication channels
  • Develop a deep understanding of internal customers' data and analytical needs focusing on the customerfacing model leadership
  • Champion the use of local customer insight in strategic and resourcing decisions across the business.
  • Demonstrate a high level of understanding of the points of integration of our work and that of our colleagues.
  • Proactively leverage appropriate information i

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