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Brand Manager
2 weeks ago
Working for a well established brand in their Essex office, this role will see you reporting to the Head of Marketing and managing their portfolio of own brands. Their own brands consists of 7 different products and will see you being responsible for brand positioning and strategy.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.Due to the location of this role you must be able to drive and have a car to commute for this role.
This role is vacant as it is newly created, and will see you joining a collaborative and supportive team. They pride themselves on cultivating a work culture that allows for growth, ideas to be shared and kindness. Employing over 250 staff and a turnover of over 50 million per year this could be a great opportunity to build your career.
Responsibilities
- Review branding of all own brand products and brand positioning.
- Develop and implement marketing strategies for own brand product and ensure that this is inline with the goals of the wider category team.
- Plan and executive multichannel marketing campaigns across the portfolio of products.
- Measure and report back on the effectiveness of marketing campaigns.
- When needed develop and execute marketing plans for new product, including new product launches.
- Conduct competitor analysis and ensure that current USP's and marketing communication is relevant.
- Work with the wider digital and E-commerce team to ensure online communication is on brand and effective.
- Leverage and develop customer testimonials and case studies to prove credibility and build trust with customers.
Qualifications
- Experience working within brand management where you have marketed a retail produce.
- Strong understanding of multichannel campaigns.
- 3+ years' brand management or marketing experience
- You must have a car and be able to drive for this role.
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