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Campaign Manager
3 months ago
The Role: Campaign Manager - Broker Products We have an exciting opportunity for an experienced Campaign Manager to take ownership of our campaign strategy and execution across our 1500+ Broker Partners. Reporting to the Lead Campaign Manager, you will develop and co-ordinate integrated brand and acquisition campaigns that align with overall marketing strategies and budgets. Responsibilities:
- Lead the Broker campaigns to deliver integrated marketing campaigns across various channels, including digital, social media, events, TV, and Radio.
- Work with Business Development colleagues to ensure alignment of marketing campaigns with business development activity
- Development and implementation of measures and analysis to understand and improve campaign performance and reporting ROI.
- Working with our Insights and Analytics team to deep dive into performance data and identify new opportunities for marketing campaigns.
- Working closely with our in-house design studio to create best-in-class campaign assets.
- Utilising customer data profiling and segmentation to drive improved campaign performance
- Working closely with our marketing affiliates and partners to drive lead volumes and awareness
- 5 Years+ Campaign Management experience across Broker products, preferably across multiple brands and distribution strategies
- Significant experience specialising in marketing campaigns across the full marketing mix.
- Experience developing and delivering a campaign marketing infrastructure
- Proven record delivering customer leads at a budgeted cost through a complex sales funnel.
- Strong understanding of developing core marketing
- Hands-on campaign experience with a deep understanding of offline and digital capabilities, measurement, optimisation, trends, and technologies.
- Knowledge of working in a regulated market preferred but not required (Priority will be around brand and content experience, knowledge and delivery)
- Great communicator with experience working with stakeholders
- Competitive holiday allowance with the annual option to buy additional days
- Death in Service benefit of x4 salary
- Company pension scheme
- Parking at the office
- Very generous maternity and paternity leave packages
- A flexible benefits package which allows you to add additional benefits to your overall package
- Our benefits portal offers discounts on technology & electronics, cinemas, restaurants, days out, mortgage advice, travel and many more
- Referral schemes
- Discounted rates on PIB products
- We offer a first-class employee benefits and welfare package to support our employees with financial management, cycle to work scheme, counselling support, health screening, will writing, menopause support, books, stopping smoking and much more
- We also offer a wide range of discounts including a kids pass - giving you discount to over 4500 attractions and activities, discounts at hairdressers and beauticians, climate change projects with lots of other options to choose
- PIB has a comprehensive learning & development framework, including professional study options and apprenticeships which are available to all employees, and which will support your career development
- Being a part of our PIB Community Trust, we support fundraising where you can apply for grants from PIB Group towards your chosen charity
- PIB Group are committed to improving their environmental impact in a responsible way. From the individual actions that our colleagues take every day through to installing the right facilities across our premises, there are many measures in place to help reduce PIB's carbon footprint.
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