Brand Communications Specialist

2 weeks ago

London, Greater London, United Kingdom Rituals Full time

We are super excited to announce that we are now looking for a Brand Communications Specialist to join our Marketing team in our London Head Office.

As the Brand Communications Specialist you will be responsible for developing and executing local marketing campaigns & partnership strategy to grow brand awareness, create trials and drive traffic to (e)stores, in line with brand values and objectives.

You will report into the Head of Marketing and work across various lines of business, including Retail, Wholesale, E-Com and B2B and collaborate with various internal stakeholders as well as external partners. Within this role, you will work, not only with the local Marketing team in London but also with our Global Marketing Team in the Global HQ.

Key Accountabilities:

Own end to end execution of omni-channel (ATL) media campaigns to grow brand awareness and consideration in the UK and Ireland, by creating consistency through online campaigns. As well as this, you will also be accountable for:

Localise and execute strong marketing campaigns that leverage owned, earned, and paid channels. Optimise Marketing/Media ROI with impactful campaign and media strategies, based on data-driven decision making. Brief & work with our external local media agencies to generate strong 360° campaigns. Project and budget management Report & evaluate campaign results whilst implementing learnings and actions. Share marketing campaign best practices. Keep up to date on industry innovations, competitor brands and media & advertising trends. Conduct regular analysis of brand awareness and perception using brand index data, sharing learns with relevant stakeholders to shape and inform upcoming strategies.

You will also, own the creation of local partnerships (brand/digital/beauty box) to grow the brand awareness and create trials for Rituals in the UK and Ireland, to drive traffic to ours (e)stores.

Source, evaluate and secure strong partnerships with brands whose values and philosophy align with those of Rituals. Increase brand awareness, engagement, trial and drive-to-(e)store by implementing the brand positioning in a way that is consistent with the global strategy but locally relevant. Devise and execute the mass sampling strategy, manage existing beauty box partners whilst continuously researching and sourcing new opportunities.

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