Marketing Manager

2 weeks ago

Blackpool, Blackpool, United Kingdom Growthfyi Full time

Working Pattern: Mon - Fri

Location: Holborn, London (2-3 days in the office)

The Role

We're Tandem. The UK's greener, digital bank providing hard working people across the UK with sustainable ways to borrow and save. With more than 500 people in London, Blackpool, Cardiff, Durham and Manchester, all working together to create a greener, more accessible bank for people across the UK. We're on a mission to proactively help our customers to reduce their carbon footprint and accelerate the UK to net-zero carbon emissions by 2050 and we need more people to help us achieve this goal.

We've taken the beliefs, behaviours, and personality and created four underpinning values. These values demonstrate our guiding principles and behaviours for everyone at Tandem. Our ambition is that these values are ingrained and always front of mind when we're engaging with our stakeholder audiences. Our values are BRAVE, ENTERPRISING, SIMPLE and TOGETHER.

We're building an amazing team and we're looking for an ambitious and purpose-driven Marketing Manager to join the team.

This is an exciting opportunity for an experienced Marketing Manager to take responsibility for a wide variety of marketing campaigns and activities across all areas of the business, covering both B2C and B2B. This will be a key hire within the expanding marketing team, reporting into the Marketing Director. We are looking for someone creative, dynamic and autonomous, who can think strategically but also roll their sleeves up to get fully involved in campaign management and delivery.

Our team

Led by our Chief Impact and Marketing Officer, the Marketing team are at the core of our Tandem brand. They promote Tandem to consumers ensuring that we are providing hard working people across the UK with sustainable ways to borrow and save. Our aim is to engage with and, ultimately, help power the potential of our customers, people, partners and investors.

What you will be working on:

The successful candidate will be responsible for the following:

  • Working with the Brand & Comms Manager to plan and deliver innovative cross-channel brand campaigns aligned to our greener bank proposition
  • Supporting the expansion and roll-out of Tandem Marketplace, developing campaigns to drive traffic to the Marketplace and position it as the go-to hub for greener living and money management
  • Working with our Marketplace partners to deliver co-marketing campaigns and activities
  • Managing the development of our new Tandem consumer e-newsletter focused around greener living
  • Working with the product areas across the bank (Savings, Mortgages, Home Improvement Loans, Motor Finance & Personal Loans) to deliver product-focused B2B and B2C campaigns to drive intermediary take up and consumer interest
  • Gathering requirements and producing product collateral and guides for both intermediary partners and consumers across all of the bank's product areas
  • Working with our Customer Engagement squad to manage website updates across and support ongoing site development
  • Working with our data team to provide analytics and reporting on campaign performance to ensure we can effectively track and optimise all activity and conversion

What we're looking for:

The successful candidate will demonstrate the following experience, skills and behaviours:

  • 5+ years in Marketing roles, both operational and strategic, in either a busy agency setting or consumer-facing, fast-paced, growing business
  • Experience of working in a regulated industry, ideally fintech or banking
  • Experience in marketing for an app-based consumer product would be a plus
  • Extensive track record of successfully delivering high performing marketing campaigns driving new customer acquisition and brand awareness
  • Strong skills and experience across all areas of marketing including brand, social media, digital marketing and campaign management
  • Strong analytical and data skills with a test and learn approach
  • Ability to collaborate across a wide range of stakeholders in a fast-changing environment
  • An interest in sustainability and greener living would be a plus

If this sounds like you, we'd love to hear from you

You can find our Applicant Privacy Policy here. Tandem Money is an equal opportunity employer and are committed to meeting our responsibilities under the Equality Act We respect the diverse experience and talents that every individual brings to our Company and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

Please be aware that background checking (including credit and criminal records checks) form part of our recruitment process. We will adhere to our duties under the Rehabilitation of Offenders Act 1974. Our mission is to build a business of the future, that improves people's financial lives. No agencies please.

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