Marketing & PR Officer

2 weeks ago


StocktonOnTees, United Kingdom Central Employment Agency Limited Full time

Central Employment are working with a growing Educational organisation based in Teesside, as they look to appoint a Marketing & PR Officer.

£34k-£37k DOE, onsite role in Teesside, FT hrs, ongoing contract, offering an immediate interview and start date.

Marketing & PR Officer profile:

To develop and execute an effective marketing strategy for organisation and related entities, lead on all Marketing and PR activities. Enhance the brand and its entities locally, regionally and nationally creating a strong brand identity.

Main responsibilities of the Marketing & PR Officer:

  • Develop, manage and implement a full marketing strategy to support its academies and corporate offer, identifying key marketing campaigns and activities, in conjunction with relevant staff as necessary.
  • Manage and co-ordinate all marketing, advertising and promotional activities, liaising with internal colleagues and external agencies as required..
  • To develop effective press and media relations activities, identifying opportunities to influence the media and develop and maintain effective relations with journalists and others.
  • Ensure effective and consistent branding across all marketing communications, including the website, social media, advertising, communication and print.
  • Manage the budget for marketing and deliver all marketing activity within the agreed budget.
  • Conduct market research to determine market requirements, market conditions and competitor information, with specific regard to student recruitment.
  • Raise the profile of and develop online presence through the effective use of social media as a marketing and communication tool.
  • Nurture successful student acquisition channels and identify and harness new channels.

Experience required:

  • Experience of marketing and recruitment in an educational environment
  • Educated to degree level or equivalent in a relevant discipline or 2-3 years PR & Marketing experience
  • Experience of developing and managing digital communication (including the use of social media)
  • Experience of designing/producing marketing or communication materials in a variety of media forms
  • Experience of producing reports and analysing data
  • Experience of producing promotional materials
  • Proficient proof-reading skills

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