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Head of Brand, Marketing and Digital

3 months ago

London, Greater London, United Kingdom UK Youth Full time

Get ready


This is not for the faint you want to drive an amazing team of marketeers across comms, digital and brand - then read on.

UK Youth is on the precipice of delivering on its 5-year strategy and supporting millions of young people across the UK - the strides we have made just in the last three years means we are more than on track, but there is still a lot to do

Our work doesn't stop:

Working across our 5 main pillars (mental health, social action, cost of living, outdoor learning and employability) there are over 10 million young people that we haven't reached.


This is no run of the mill role - you need to bring the noise, be ready to be different, push the boundaries in innovation and get excited about stepping out from the crowd - if this sounds like you then you could be just who we are looking for...


The Role


This is a key leadership role within a vibrant and busy department and organisation, and we're looking for someone to inspire, lead and support a skilled and multidisciplinary team to achieve our ambitious goals.


The role has been created to directly support and promote our brand and reputation, leveraging the power of existing and new platforms.

Through public relations, corporate communications and our campaigning work, you'll provide a wide range of marketing and communications expertise to internal and external audiences, as well as leading a new and bold approach to campaigning for change.


Why work at UK Youth


UK Youth is a leading charity that exists to ensure all young people are equipped to thrive and empowered to contribute at every stage of their lives.

We work with others to ensure that the youth sector is strengthened, supported, and that provision is youth-led, evidence-informed and delivers high-quality outcomes.

UK Youth plays a unique role in addressing the lack of investment in the youth sector, the lack of cross-sector understanding in how youth work makes a difference, and the limited opportunities to embed effective solutions.

These factors lead to mass inequality of access to youth services for young people.

Key responsibilities

  • Develop and lead the implementation of UK Youth's Brand, Marketing and Communications strategy and associated operational business plans
  • Develop and deliver effective marketing strategies and campaigns to increase awareness, understanding and consideration of our vision, mission and strategic objectives, working closely with the extended senior leadership team
  • Lead the Communications team to achieve organisational goals and objectives
  • Transform the organisation's use of digital to grow our brand awareness and help grow income
  • Develop the organisation's storytelling ability to connect our cause with all key stakeholders and audiences
  • Compile, develop and execute UK Youth's marketing plan, in line with organisational strategy
  • Working closely with the Director of ER ensure all Brand, Marketing and Digital strategies and plans are supporting the implementation of the organisational vision and strategy and also ensuring that Communication plans are fully aligned
  • Championing and embedding an audiencecentric organisational approach, with storytelling at its heart
  • Leading on the development and maintenance of website content and digital marketing and social media channels, including continuous improvements in search engine optimisation (SEO)

How to apply
Closing date: 3rd September 2023 at 11:59pm (Midnight)

Interview dates proposed:
week commencing 11th or 18th September 2023


As this role involves working in a regulated environment with young people, any offer will be conditional to satisfactory background checks, which include criminal record check and employment reference.

As part of the recruitment process, UK Youth will be gathering and uses certain information about you.

For further information regarding this, please review our Data Protection Privacy Noticewhich explains what data of yours we process and how we use it.


Job Types:
Full-time, Permanent

Salary:
£48,853.00 per year

Benefits:

  • Company pension
  • Cycle to work scheme
  • Gym membership

Schedule:

  • Monday to Friday

Work Location:
Hybrid remote in London, SW1P 3HQ

Application deadline: 25/08/2023