Direct Marketing Manager
1 week ago
Remote, with occasional visits to Berkshire
My client is a niche agency with an excellent reputation and enviable client base of some of our most loved and well known charities.
Due to rapid expansion, they are now looking for an experienced Direct Marketing Manager to join their small team in a handson and client focussed role.
Well suited to a direct marketing specialist with traditional experience as well as digital, this is a busy and rewarding role, and any experience in the charity/not for profit sector will be a big benefit.
Your role will involve:
- Working with the campaign team in planning, developing and implementing assigned Direct Marketing Campaigns including, raffles, weekly lotteries and cause appeals
- Project Managing campaigns using various direct marketing channels including; print, telemarketing, digital
- Producing and maintaining a holistic picture of all client activity and ensuring constant support is provided to client to assist with delivery
- Participating fully in client meetings, giving input to the planning and growth of the client account
- Preparing and presenting end of campaign summaries to guide future activity
- Managing all campaigns to agreed budgets and KPIs and generate cost savings through efficiencies
- Data Planning and briefing
- Management of the design process, from producing and developing design briefs, reviewing artwork at each key stage of the design process
- Where necessary copy writing
- Inputting to the selection of target audiences for projects including reviewing the clients' own supporters and how best to address them as well as working with third party agencies on new audiences to include considering profiles and market trends
- Developing clients' future plans through input to forecasting and budgeting
- Excellent B2C direct marketing experience, including mail, phone and online
- Strong project management skills
- Good knowledge of Excel, Word and PowerPoint
- Fundraising experience is highly desirable
- Knowledge of databases to prepare and analyse data
- Good presentation skills
- Strong collaboration skills
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