Content Manager

1 week ago

London, Greater London, United Kingdom Q Underwriting Full time
Content Manager
Brand and Content is a newly formed team, sitting across the Underwriting and Schemes division of PIB Group.

There are more than15 brands within the division, covering a variety of insurance products from Pet and Motor to Childcare and Healthcare.

The group is proud of the heritage of its businesses, with hundreds of years of collective experience in serving customers and leading the way for the industries they serve.


You:

You will own the content creation across our B2C, B2B and B2B2C brands, leading a team of content experts to create a variety of content that drives long term customer and commercial growth.

You will own the overall content strategy creating compelling insight driven content, integrate this into the broader digital, campaign and CX activity and support a multichannel/integrated campaign management strategy.

Responsible for creating a multichannel content strategy that facilitates engagement across the sales pipeline and customer lifecycle
Develop and create insight led content with a vision for content that always provides value to its intended audience
Drive demand through content across social media, SEO and our brand websites
Develop content in line with our brand and distribution strategies including digital, video, influencers, podcast etc
Coordinate a team of creatives and content designers, and ensure end to end delivery of high-quality interactive content
Development of a lean content development process building insight, ideation, design, development, delivery and publishing into a sprints and releases in line with campaign activity
Measure and analyse content performance ensuring that content is effective and valuable to customers
Work with the insights team to develop a insights development approach to drive content development
7 Years+ Content Marketing experience, preferably across multiple brands and distribution strategies
~ Experience specialising in content creation across the full range of marketing channels including social media, SEO, Affinity
~ Significant experience developing a variety of different content including video, written, influencer, podcast
~ Experience of building and scaling a content production infrastructure
~ Working across multiple brands and distribution strategies.
~ Experience in developing content in niche markets a bonus
~ Experience developing content for European markets a bonus
~ Knowledge of insurance, financial or professional services sector
~ Strong understanding of building compelling, insight driven content
~ Good understanding of marketing technology relevant to content management
~ Strong IT skills, including MS Office Suite

Further Information As well as a competitive salary we offer the following benefits -

Competitive holiday allowance with the annual option to buy additional days
Company pension scheme
Parking at the office
Very generous maternity and paternity leave packages
A flexible benefits package which allows you to add additional benefits to your overall package
Our benefits portal offers discounts on technology & electronics, cinemas, restaurants, days out, mortgage advice, travel and many more
Referral schemes
Discounted rates on PIB products
We offer a first-class employee benefits and welfare package to support our employees with financial management, cycle to work scheme, counselling support, health screening, will writing, menopause support, books, stopping smoking and much more
We also offer a wide range of discounts including a kids pass - giving you discount to over 4500 attractions and activities, discounts at hairdressers and beauticians, climate change projects with lots of other options to choose
PIB has a comprehensive learning & development framework, including professional study options and apprenticeships which are available to all employees, and which will support your career development
Being a part of our PIB Community Trust, we support fundraising where you can apply for grants from PIB Group towards your chosen charity

From the individual actions that our colleagues take every day through to installing the right facilities across our premises, there are many measures in place to help reduce PIB's carbon footprint.

We provide expertise across a broad range of specialisms including professions, property, construction, transportation, trade credit, real estate, leisure, construction, haulage, and charities.

PIB operates a flexible working policy, and our management teams will talk to you about how that would meet both your flexible working needs and those of the business and role you are applying for.

We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation, or any other characteristic protected by law.

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