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Lead Generation Specialist
4 months ago
About Our Client
Our Client, a full service management business which specialise in B2B debt collection. They are a start up business looking to transition into a scale up. They are starting with four sales hires including this lead generation position with remote working capabilities all over Europe.
Job Description
Lead Identification and Qualification :
- Conduct research to identify potential leads within target sectors.
- Use a balanced mix of social selling, email outreach, and phone calls to make contact with prospective clients.
- Leverage HubSpot to send personalised, research-driven emails to prospective clients. Follow a structured cadence for email follow-ups, maximising response rates without bordering on intrusion.
- Conduct introductory calls to qualify leads using criteria, focusing on high-value and complex prospects.
- Employ a consultative approach to understand the prospective client's needs and pain points, logging these details meticulously in HubSpot
- Targeting Connections
- Utilise LinkedIn Sales Navigator and other advanced social media tools to specifically target decision-makers in high-value sectors.
- Aim for an actionable network expansion rate of 5% week-on-week while maintaining a focus on quality over quantity.
- Content Engagement
- Routinely engage with content posted by potential leads or their companies to establish initial contact subtly and add value to their network.
- Utilise tools like Feedly to stay updated on industry news, sharing select articles and posts within your network.
- Personal Branding
- Gather names, phone numbers, emails, and relevant data to enrich the client database.Use analytics tools to track the effectiveness of various lead generation strategies.
- Use industry reports, academic papers, and proprietary databases etc.. to identify high-value targets within specified sectors
- Develop and maintain a consistent pipeline of leads.
- Collaborate with Sales Development Representatives (SDRs) to ensure seamless transition of leads for further development.
- Leverage various channels like LinkedIn, industry events, and partnerships to identify and generate new leads.
- Utilise CRM tools to document and manage lead data.
The Successful Applicant
A successful Lead Generation specialist should have:
- Strong research and analytical skills.
- Excellent social sales experience
- Effective written and verbal communication skills.
- Ability to multitask and prioritise.
- Excellent time management skills.
- Expertise in using CRM to manage and identify potential leads.
- Accurate and timely CRM data entry to ensure real-time tracking and assessments.
- Capable of generating custom reports from CRM for detailed performance and trend analysis within CRM.
- Highly collaborative with good interpersonal skills.
- Bachelor's degree in Marketing, Business, or a related field (ideally)
- A minimum of 3 years of experience in B2B Lead generation for high-value and/or complex services (essential)
- Proficiency in using CRM software (essential)
What's on Offer
- A competitive salary range of £25,000 to 29,500 per year.
- An initial 2-week training programme
- Remote working.
- Generous holiday leave.
- The chance to grow and develop within the business.