Data Science Lead

2 weeks ago

London, Greater London, United Kingdom Msixagency Full time
Data, Analytics & InsightHybrid Remote , London,England

T&P m is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands.

Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution.

As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P m is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built.

Our teams blend creative, media, experience, and technology specialists from across our marketing practices.

The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.

Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.

That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; T&P m embraces and celebrates diversity, inclusivity, and equal opportunity.

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients.

The Data Science and Measurement Lead supports the Data Science team leading on advanced analytics solutions for clients across the UK .

Managing a team, they will be responsible for leading a variety of analytics solutions across clients ranging from econometrics to geo -based insight tools ensuring outputs are integrated into the planning process and ready for delivery to C-suite clients.

Responsible for acquiring new projects and expand the usages of analytics across the business .

Working within a wider performance team in the agency – this lead will have a unique opportunity to enhance the connection between performance media and advanced analytics – supporting a company that is pushing the edge on media and creative integration .

Connect client business goals to marketing objectives, and translate those objectives into a measurement plan and learning agenda for use by planning and activation teams
Support strategic planning teams and ensure fully optimized media plans and richly developed and supported campaign strategies
Provide direct reports with all the necessary tools, training, and analytical support and supervision to improve upon existing expertise
Build and strengthen relationships internally across the network and externally with client partners
Substantial commercial experience in an analytics leadership role, strong background in advanced marketing analytics – including econometrics
Experience with MMM/econometrics modelling and incrementality testing
Intellectually flexible with strong analytic and problem solving skills
Ability to manage and prioritize competing projects and deliverables
Proficient in SQL
Experience with Python and/or R or other analytics programming environment

Ad Servers:
DoubleClick, MediaMind, PointRoll, Atlas
Growth in Data Science and Analytics led revenue streams
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