Global Data Solutions Director

2 weeks ago

London, Greater London, United Kingdom PHD Full time

PHD Global has an exciting opportunity for a talented media data expert, with experience scaling data solutions across complex, multi-market digital media activations.

This leadership role is being opened as we roll out a new global operating model for one of our prestige Omnicom clients', Diageo.

We are seeking an accomplished and creative thinker to lead our media data transformation initiatives globally. Defining the 'Diageo way' to activating data within media.

This individual will champion a comprehensive understanding of programmatic and social advertising best practice, alongside the ability to design data solutions that enhance performance and the consumer experience within media.

Collaborating with the Global Digital Operations Director on the governance practice to ensure the appropriate sequencing (i.

e gate process) and application consistency, this role is firmly focused on implementing and accelerating the use of data within media:

  • Partner with Diageo's global Connected Data Engine team to identify the media opportunity to scale 1P data products. Influencing the pipeline and design of data solutions. Including the global roll out of a CDP for consumer data media activation and custom bidding solutions for social and programmatic.
  • Collaborate with Diageo data privacy to unlock new 3P and 2P data opportunities, documenting progress / case studies and ensuring transparency in data compliance.
  • Lead the global media data steer co in partnership with Diageo Global Data team and OMG Data Innovation team. Partner with specialist services such as Dynamic Content, CRM and third-party consultants to set an enablement roadmap for scaled data driven media.
Ensure the correct effectiveness measurement is in place for new and scaled data tactics. Partnering with OMG measurement leads and third parties (e.g econometrics solutions provider) to ensure a consistent methodology to support the business case for scaled roll out of data products in media


PHD is a growth-focused media agency driven by innovation and creativity.nFounded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.nOur founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.


Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership.

And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.


Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.n Your BestnWe want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best.

Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.


Diversity, Equity & Inclusion at OMGnAt OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging.

We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

nWe will process your personal data in accordance with our Recruitment Privacy Notice which is available on

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