Head of Digital Marketing

2 weeks ago

Potters Bar, Hertfordshire, United Kingdom Cambian West Full time
Head of Digital Marketing, Children's Services (Fixed Term 12-Month Maternity Cover)

About the Job:

The Head of Digital Marketing will be responsible for overseeing and implementing digital marketing strategies and initiatives for CareTech's Children's Services and its subsidiaries. It's a critical role that involves driving brand awareness, enhancing online visibility, and optimizing acquisition through various digital channels.

You will also lead the redevelopment of the website to improve user experience, boost conversion rates, and align with the brand identity and business objectives.



Responsibilities:
  • Enhance the digital presence of CareTech through SEO, SEM, social media, and content marketing.
  • Develop core digital content and social media strategies to generate leads and enhance engagement.
  • Oversee the redevelopment of the website with a 3rd party digital agency to ensure alignment with brand guidelines and best practices.
  • Implement SEO strategies to optimize search engine visibility during the website redevelopment.
  • Collaborate with the Marketing Manager and Lead Graphic Designer to migrate website content accurately.
  • Work with the agency to implement SEO best practices for on-page optimization and site structure.
  • Monitor website performance and user engagement post-launch.
  • Provide strategic leadership for Children's websites to drive maximum engagement.
  • Innovate and identify new digital trends, embedding best practices in the team.
  • Ensure compliance with legislation and regulations.
  • Participate in working groups for digital presence requirements and promote analytical tools' use.


Requirements:
  • Proven experience in digital marketing with a track record of success in strategy development.
  • Experience in website development, UX/UI principles, SEO, web analytics, and management.
  • Strong leadership and management skills to motivate teams effectively.
  • Analytical mindset to interpret data for actionable insights.
  • Excellent communication and presentation skills for diverse audiences.
  • Passion for innovation and industry trends.

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