Global Product Marketing Manager

1 week ago


Kendal, Cumbria, United Kingdom Technical Fibre Products Ltd Full time

Our Story

James Cropper are global market leaders in advanced materials and paper products. Led by the Cropper family for six generations, we have an international workforce and an operational reach in over 50 countries.

Established in 1845, we manufacture paper, packaging and advanced materials incorporating pioneering non-wovens and electrochemical coatings.

We operate across multiple markets from luxury retail to renewable energy. Renowned globally for service, capability, pioneering and multi award-winning commitment to the highest standards of sustainability.

The Opportunity

The role of Product Manager for the global technical fibre and composite solution markets is responsible for identifying new products, sales strategies, positioning, sales enablement, pricing, and demand generation to assist the business in achieving its goals.

The role will have an in-depth understanding of the customer's unique needs and be able to communicate those to the wider business to ensure we continue to add value for customers.

Additionally leveraging this insight to play an active role in new product development, by identifying key products that meet the customers future needs and working alongside the Head of Marketing to deploy portfolio management strategies.

You will be responsible for;

  • Analysing Composite markets and trends, using that research to inform TFP's segmentation strategy to develop products and solutions aligned with strategic growth objectives.
  • Building a deep understanding of the customer, identify and fill product gaps and generate new ideas that grow market share, improve customer experience, drive growth & increase profitability.
  • Playing an active role in product development, liaising with key stakeholders to ensure TFP drives innovation that matches market and customers needs.
  • Launching new products including positioning and messaging, launching the product, and ensuring salespeople and customers understand the product
  • Developing forward focused portfolio strategy ensuring longevity and added value for customers ensuring that the sales team has the tools and vernacular to help convert sales.

Composite markets

  • Identify route to market for products, including new territories, and distribution methods.
  • Collaborate alongside internal stakeholders (finance and sales) to develop product pricing and positioning strategies culminating in a clear value proposition.
  • Understand the ecosystem, value chain and decision-making process for the Composite markets.
  • Produce and execute market growth programmes and assist in the development of product demos, brochures and other marketing collateral tailored for markets and customers ensuring that the sales team has the tools and vernacular to help convert sales.

The successful candidate will be required to travel for the position

What will make you successful?

  • Proven experience in product management within a dynamic commercial environment.
  • Degree level education with formal marketing qualification (e.g. CIM Level 4 or higher).
  • Proven experience in product management within a dynamic commercial environment.
  • Demonstrated Digital Marketing experience
  • Proven experience in B2B marketing within technical product management
  • Excellent written and oral communication abilities, including the capability to persuade others, manage expectations, and handle challenging conversations or feedback.

Why choose Us?

We are offering a competitive salary and benefits including;

  • The chance to pave your career with an industry leader you'll have support from your line manager and a range of learning & development programmes
  • We will help you save for your retirement - join our pension scheme and we'll match contributions up to 6%
  • 25 days' holiday per year (pro rata) plus bank holidays
  • Free health cash plan so you can claim back cash for a range of medical expenses
  • Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest

If this sounds like you and you have an interest in working for James Cropper PLC please apply today

We reserve the right to close the vacancy earlier should we identify a suitable candidate or receive a sufficient volume of applications.

Our job applicant privacy policy is available



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