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Senior Performance Media Specialist
3 months ago
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Overview
Are you a marketer who wants to make an impact, has a good grasp of digital marketing, and is, most importantly, willing to learn and grow (and help us grow)? If you have honed your Paid Search and are analytical, inquisitive and have an appetite to expand your skills in other digital channels, then read on...
We're Enterprise Mobility. A family-owned, world-class portfolio of brands that in the UK includes household names such as Enterprise Rent-A-Car. A Times Top 100 Graduate Employer, we've grown from a pioneering idea over 65-years ago, to the global mobility leader we are today. With a $35 billion turnover, nearly 90,000 team members and over 2.3 million vehicles across 95 countries, we're here to advance the world, one journey at a time. Imagine what we could do for your career?
What is certain is that we encourage all of our employees to be the best they can be, and diversity is a priority in all areas of our business. We have been included in The Times list of Top 50 Employers for Women for seventeen years, as well as Stonewall's index of Top 100 employers for LGBT inclusion in the workplace. We have also been recognised as a Disability Confident Leader, currently rank tenth in the Social Mobility Employer Index as well as being named a Race Equality Responsible Business Champion by BITC.
Enterprise Mobility is also still family-owned - our CEO Chrissy Taylor is the third generation of the Taylor family to run the company. This allows us to look forward even more confidently to the future, providing the stability we need to pursue the long-term good for our business, our employees and our customers, even in these challenging times.
We have 2 opportunities to join our Performance marketing team, a team obsessed with driving efficient ROI for Enterprise Mobility in Europe.
Our strength lies in hiring subject matter experts who share our 'Test and Learn' mindset and learn from mistakes as much as they do from successes. You will also benefit from our significant investment across our channels and the best in-house tools and technology stack (Google / Adobe).
This is predominantly a Paid Search role, managing our Paid Search programme across Ireland, UK, France, Germany & Spain as well as managing the Franchise programme for Enterprise & Alamo. However, you would be interested and desire to work across all digital channels, including programmatic display, affiliate marketing, and conversion rate optimisation.
You will need excellent communication and relationship building skills as you will be working with multiple internal teams plus our external agency and media partners. You will also be responsible for an agency team of search specialists
Responsibilities
- Supporting the strategic planning, development and implementation of the performance marketing strategy, ensuring this is aligned with the company's business objectives, KPIs and target audiences.
- Analysing market trends, competitor strategies and consumer behaviour to identify opportunities for growth.
- Campaign management, execution and optimisation of digital marketing campaigns across the various channels with a focus on paid search, programmatic display, paid social and affiliate marketing initiatives.
- Ensuring campaigns are effectively targeted, budgeted and tracked to meet business performance goals and maximise ROAS.
- Cultivating strategic relationships with agencies, media, and technology partners.
- Collaborating on budgets/forecasts and work with agencies and internal stakeholders to establish strategic roadmaps and testing initiatives.
- Delivering consistent and measurable growth and performance improvements against key metrics.
- Measuring, monitoring and analysing past performance to identify optimisation opportunities.
- Conducting in-depth analysis of campaign performance metrics against agreed KPIs. Report back on campaigns, turning data and results into actionable insights for all stakeholders.
- Ownership of regular internal reporting to communicate results and updates to the broader business.
- Working closely with other members of the wider marketing team in EU & US to support best practice and knowledge transfer.
Qualifications
- A strong digital background with a solid understanding of all paid marketing channels and the media landscape.
- Performance marketing experience in an agency setting or in-house marketing department.
- Data driven with strong analytical and reporting skills, numerate and fluent in aggregating and analysing core campaign performance metrics.
- Highly proficient in Microsoft 365 and analytics tools (e.g. GA, Adobe, Looker Studio).
- A track record of growing paid media programmes and business revenue efficiently.
- Optimising and managing performance marketing channels with advanced knowledge of Google Ads and META platforms.
- Experience using bid management technology is desirable.
- Experience managing external agencies and working with senior stakeholders.
- Confident in managing large budgets - multimarket experience desirable.
- Excellent verbal and written communication skills.
- Demonstrated time-management and organisational skills.
- Self-motivated and a team player with an exceptional work ethic
- Methodical approach to decision-making and problem resolution.
Please let us know about any accommodations you may need to participate in the recruitment process.
Hours : 40 hours per week
Salary : Dependent on experience
Location : Egham, Surrey, TW20 9FB (Plenty of free on site parking and approx. 10 minutes walk from Egham station) Hybrid, 3 days in the office, 2 days working from home.
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