Senior Manager, Brand Management
2 weeks ago
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The vision of the Brand Management and Operations team is to build an iconic global brand with local relevance in EMEA. We are the guardians of the lululemon brand, ensuring we show up in the right way across all channels. We fuel business success by connecting consumers to our purpose and values in every campaign. We make the feel and performance of our products famous, and drive awareness, familiarity and demand for lululemon in region.
a day in the life: what you'll do
- The Senior Manager, Brand role is an experienced marketer providing expertise across Brand Strategy, Management and Operations, responsible for developing and executing marketing initiatives that deliver into regional business and brand objectives. This role reports into the Director, Brand Management & Creative and currently has one direct report.
- Strategic planning and ownership of the annual brand calendar for EMEA.
- Source and socialise regional brand and guest insights to inform marketing strategies.
- Work with channel owners and creative partners to tailor global campaigns for key market implementation and create net-new in-region campaigns that answer business needs.
- Oversee the full life cycle of all regional marketing campaigns including insights, ideation, KPIs, cross-channel and global alignment, implementation and review.
- Brand leadership of the EMEA go-to-market process including collaborating with regional Product partners to ensure teams bring our priority products to market backed by powerful storytelling that resonates across the entire region, including with franchise partners.
- Regional brand champion and guardian – integrating consistent, engaging brand storytelling into multiple touchpoints (retail, ecommerce, social etc.) to drive familiarity.
- 10+ years of relevant in-house and/or agency experience as a strategist/planner ideally for a premium, purpose-led, global brand.
- Demonstrable experience growing a consumer base using innovative ideas without compromising brand equity.
- Strong geopolitical understanding with experience working across multiple different markets.
- Acknowledge the presence of choice in every moment and take personal responsibility.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working.
- This role is classified as [Hybrid] under our global SSC Hybrid Workplace Policy:
- In-person collaboration is important, and much of the role can be performed remotely. Work is performed from the office at least 3 days per week.
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