Executive Director of Marketing
1 week ago
Our client is looking for candidates who have worked in a marketing function, ideally for a retail brand.
You thrive on the opportunity to present the brands you work with, in new, positive, and engaging ways to their customers.
You will be supporting the marketing and promotional activity of the brand; this exciting role focuses primarily on the implementation of the retail marketing strategy to drive sales and customer engagement.
Salary:
Up to £35k depending on experience
- Hours: Monday - Friday, 9am-5:30pm
- Beautiful offices, hybrid working a possibility, warm and friendly family-feel environment, excellent progression opportunities to grow with the company as they continue to expand, great benefits including product bonuses, product discounts and increasing annual leave with time in service, plus your birthday off
Key responsibilities for the Marketing Executive:
- Development of individual store marketing strategies, tailoring to their needs and related demographic development
- Regular liaison with centre management, working collaboratively to ensure strong brand exposure in each centre, including promotional, media campaigns and web profiles
- Setting up a rolling call programme to check in with each centre's marketing team, proactively working with each centre to ensure the brand is optimally represented, ensuring visual consistency across all retail locations
- Identifying local press opportunities for each store across social media, radio, magazines, podcasts, blogs etc and propose marketing ideas to the Head of Marketing tailored to individual retail locations, considering local market nuances
- Weekly liaison with the Buying & Merchandising team on product sales information to ensure the appropriate products are always featured in marketing plans
- Using the Critical Path Analysis (CPA) document for outlet store new product launches, creating data reports on promotional code usage in-store, periodic analysis of existing customer segments as part of reactivation campaigns
- Weekly reporting to the Head of Marketing of previous weeks' achievements, footfall, forward plans and facilitating sign-off for promotions, propose weekly findings to make data-driven decisions and refine marketing strategies, weekly report on all influencer activity, showing the ability to keep on top of targets and goals for products sent out, and content featured
- Monitor community engagement, reporting on influencer post engagement
- A marketing degree or relevant qualifications
- An interest in fashion with an innate understanding of brand credentials
- Strong time management and planning skills
- Commercial approach with a good understanding brand values
- Strong questioning, listening and analytical skills, accurate, with an, attention to detail in their use of English, strong IT skills and confident in Excel
Red Door Recruitment is committed to encouraging equality, diversity, and inclusion among our workforce, and eliminating unlawful discrimination. Full details available on our website.
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