Marketing Executive

1 week ago


Newcastle Upon Tyne, United Kingdom Central Employment Agency Limited Full time


About the Company and Job Title:

Central Employment is excited to collaborate with a well-established Law Firm located in central Newcastle, known for their excellence and recognition in the legal industry. They are in search of a dedicated Marketing Executive to join their expanding Business Development and Marketing team.

Purpose of the Marketing Executive:

To drive the firm's business goals by executing strategic marketing initiatives to attract and retain clients, boost brand visibility, and contribute to the firm's growth in the legal sector.

Main Activities for the Marketing Executive:

  • Coordinate marketing and business development plans across teams;
  • Promote the firm's brand identity and unique value propositions;
  • Collaborate with the Marketing and BD team to achieve growth targets;
  • Manage data effectively to target clients while ensuring data privacy compliance;
  • Develop and monitor marketing materials aligned with organizational goals;
  • Assist in organizing engaging events;
  • Analyze market trends and competitor activities for strategic decision-making; and
  • Track and improve KPIs consistently.

Knowledge / Skills / Experience:



Educational background:
Bachelor's degree in marketing, business administration, communications, or related field.

Marketing fundamentals:
Understanding of market research, consumer behavior, branding, advertising, and digital marketing strategies.

Technology:
o Proficiency in MS Office/Teams platforms. o Familiarity with marketing automation, CRM, CMS, and analytics tools.

o Knowledge of design software (e.g., Adobe Photoshop, Canva) and project management tools (e.g., Asana) for creating visual assets and managing marketing projects desirable.


Data analysis skills:
Analyzing data, interpreting marketing metrics, and making data-driven decisions. Using tools like Google Analytics, Excel, and data visualization software is beneficial.

Digital marketing expertise:
Familiarity with SEO, social media marketing/channels, email marketing, content marketing, and paid advertising platforms.

Strong writing skills:
Essential for creating compelling marketing content across various platforms and audiences.

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