Executive Head of Marketing

2 weeks ago


Cardiff, Cardiff, United Kingdom Atradius N.V. (Italy) Full time £28,213 - £36,442
About Us Atradius provides trade credit insurance, surety, and collections services worldwide, with offices spanning across 50 countries. The Marketing & Communications team forms part of the wider commercial function.

We are currently going through an exciting period of change and working towards a new strategy with a shift towards using digital media and channel marketing to truly connect with our customers and more importantly intermediaries.

The team is based at HQ in Cardiff Bay and works with a network of offices throughout the United Kingdom and Ireland .

We are looking for a self-starter to develop, implement, track and optimise digital marketing campaigns while improving our online brand presence.

You will also be responsible for developing and maintaining our website and landing pages across the UK and Ireland in order to drive website traffic and enhance brand awareness.

As part of the team, you will be responsible for managing and fully utilising our CRM to demand lead generation and retention through creative campaign management and customer communication.

You will a take the lead in developing a seamless digital customer journey across multiple channels and touchpoints. ie websites and associated micro sites
Collaborate with the marketing team to create landing pages while considering SEO optimisation
Working closely with the team to plan, design and manage end-to-end marketing campaigns (including email, paid social/search and digital display) across multiple channels
Lead generation for our Ireland team, including strategic campaign management with effective demonstration on ROI against our KPI measurement that aligns with commercial objectives
Translate data, trends and behaviour into actionable insights and optimise marketing tactics accordingly
Lead (with operational support) on the implementation and maintenance of digital marketing systems, (including automation and CRM), evaluating and adapting as appropriate
Own performance marketing goals, objectives, metrics and measurement with monthly analytical reporting
Mentor and educate the wider commercial team to obtain future buy-in
Commercially minded with experience in managing marketing campaigns across a range of channels
Fully competent on using CRM systems such as HubSpot and Salesforce from a marketing and sales hub perspective with list segmentation and lead scoring
Knowledge and understanding of web development, email marketing and landing page creation
Experience of working with third-party agencies on the development of digital communications, web pages and campaign creative
Strong analytical skills to measure performance of activity and deliver actionable insights to optimise marketing activity
Creative and innovative thinker, with the ability to maximise the use of different marketing channels and has a sound understanding of user behaviour
Awareness of the digital touchpoints to utilise the customer journey and plan marketing activities accordingly
Excellent organisational, project management and stakeholder management skills
Experience in building, or contributing to, paid media marketing plans and managing spend
Knowledge of Adobe Creative Suite (InDesign/Photoshop/Illustrator)
Project management at the highest standard
Continuous training and development opportunities to help you reach your full potential
~ Competitive salary and annual bonus scheme
~ Annual pay increase based on inflation and performance
~ Generous pension package of up to 18% contribution (15% employer contribution with a 3% employee contribution)
~ Life assurance cover at 10 x annual salary
~5 Days Holiday (rising with length of service) plus bank holidays
~ Employee assistance programme
~ Access to employee loans, health insurance, dental cover, cycle to work scheme, childcare and retail vouchers plus much more
~ Flexible and hybrid working opportunities

If you would like more information or for an informal chat about the role please contact: katie.
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