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Data Office Transformation Lead

4 months ago

London, Greater London, United Kingdom Cloudsecurityexpo Full time

The Publicis Media Global Operations practice is a global network of agency experts dedicated to ad technology implementation, data accuracy & governance, research, reporting and analytics.

The purpose of this role is to coordinate taxonomy and data governance globally with other regional data governance leads ensuring the highest level of data quality across all campaign activities.

We are looking for an experienced Data Governance Director to join our team to support the implementation and oversight of our Client's and Company's data management goals, standards, practices, process, and technologies.

In this role, the candidate will work with the Ad Tech, Investment, Operations and Data & Analytics teams in assessing what changes are needed within existing business processes in order to create improved data quality, and to ensure those changes are made effectively.

Our objective is to support the client in managing, operating, and scaling campaign data available to them through campaign activations across paid and owned channels.

Compliance - using Publicis Media suite of products to ensure local and central media teams are adhering to standardised taxonomy and processes
# Quality - ensuring data dictionaries and/or master data are maintained across all platforms and channels. Be responsible for checking that what is written in the taxonomy and planning tools is indicative of the media tactics and creatives.
# Usage - ensuring media teams are able to visualise data in the reporting dashboard or 3rd party planning tools and build reports to derive the right insights.

You will primarily provide support with managing the data governance network built for the client, knowledge transfer, training, and leadership with the wider digital data/tech and buying teams ensuring Publicis Media data quality is of the highest level.

Develop, implement and manage consistent taxonomy and naming convention within key platforms such as Planning Tool(s), Campaign Framework, ad server and activation platforms.


Data Strategy:
Develop the strategic framework for connecting data across all client data sources (i.e., Media Platforms, Production Platforms, CRM, CDP, 3rd Party Tools, etc.)

Network Reporting Utilisation:
Ensure all local and central client and agency teams are able to fully leverage the Publicis reporting tools from a strategy and reporting perspective

Process and Product Design:

Work with internal teams and client to develop and iterate Data Governance processes and products to guarantee the highest data quality.

Point of contact for local and central media teams in case of emergency and escalation when related to data governance.

QA and maintain compliance against a defined taxonomy using reporting dashboard or manual python script data validation processes.

Oversee Data Governance associates in managing data dictionaries within platforms in line with changes on buying models, formats, etc.

Ensure data collection is aligned with client measurement framework and is captured accurately.
Help showcase the benefits of a standardised approach to data governance and help drive better adoption of automated dashboard within local agencies and clients
Bachelor's Degree, professional experience in Media and Advertising
Strategy, Activation, Ad Tech, Analytics, Operations, Reconciliation)
Provide leadership and be a subject-matter expert on data governance standards across Media, Production/Creative and First Party Data
Critical thinking to understand business challenges and help address as needed
Strong skills in process, project management and support in training. Will be expected to complete daily work while supporting local teams in their work
Experience with MS Excel such as pivot tables, formula functions and macros
Experience managing/ working with a project management tool such as Jira is a plus
Experience with data visualization tool(s)
Familiarity with various digital media technologies such as ad server and DSP is needed
Successful in building relationships - a creative problem solver, a customer service expert and a team player
Great relationship with the Local Media Teams and Data Governance Associates
Successful adherence to data standards with positive client feedback
Achieve high quality assurance scores
Positive support on team management & training

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business. #