Remote Digital Marketing Manager

1 week ago


Leeds, Leeds, United Kingdom Morgan King Full time

We are excited to be partnering with a manufacturing business to recruit a Digital Marketing Manager to add to their incredibly experienced Marketing Division.


This role presents an exciting opportunity for a dynamic and results-driven individual to lead the digital marketing efforts of our organisation and drive strategic growth across multiple channels.


Role:
Digital Marketing Manager

Develop and execute comprehensive digital marketing strategies, encompassing social media advertising, email marketing, display ads, SEO, SEM, and PPC.

  • Collaborate with the Marketing Manager to plan and implement effective marketing campaigns across diverse channels to enhance brand visibility, acquire new clients, and foster customer retention.
  • Oversee all company social media channels, ensuring consistent and engaging content delivery.
  • Manage the ecommerce channel, along with support from wholesale and retail sales teams, and oversee company websites.
  • Evaluate and implement marketing technology and tools to optimise productivity and efficiency, while ensuring robust tracking and measurement of all marketing activities.
  • Drive the digital transformation of customer touchpoints across all divisions, enhancing the overall customer experience.
  • Cultivate and manage relationships with marketing and PR agencies to ensure cohesive execution and favourable commercial outcomes.
  • Monitor and report on the marketing budget, ensuring effective allocation of resources.
  • Uphold brand consistency and clarity in all internal and external communications.
  • Provide training and guidance on brand guidelines to commercial teams, fostering a unified brand identity.
  • Collaborate with sales teams to enhance marketing effectiveness and drive results.
  • Stay abreast of market trends and competitor activities, generating strategic insights for brand enhancement.
  • Ensure compliance with customer data protection requirements and statutory obligations related to sales and marketing.
  • Support retail stores and ecommerce by driving awareness and footfall through online and offline channels.
  • Work closely with key stakeholders to review and refine marketing strategies, aligning them with broader business objectives.
  • Maintain up-to-date knowledge of marketing best practices and industry trends.
  • Identify opportunities for company participation in industry events to enhance brand visibility and positioning.
Bachelor's or Master's degree in marketing or a related field, or equivalent experience.

  • Profound understanding of digital marketing best practices, trends, and tools.
  • Demonstrated experience in PPC, SEO, SEM strategy, and website management.
  • Familiarity with website analytics tools such as Google Analytics.
  • Excellent verbal and written communication skills for articulating marketing goals, strategies, and results.
  • Proven track record of delivering results in digital marketing.
  • Strategic thinking capabilities to align digital marketing initiatives with business objectives.
  • Analytical skills for interpreting data, identifying trends, and tracking KPIs


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