Director, Brand Management and Operations

2 weeks ago

London, Greater London, United Kingdom Lululemon Athletica Full time
Director, Brand Management and Operations

Business Unit: Store Support Centre (SSC)

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The vision of the Brand Management and Operations team is to build an iconic global brand with local relevance in EMEA. We are the guardians of the lululemon brand, ensuring we show up in the right way across all channels. We fuel business success by connecting consumers to our purpose and values in every campaign. We make the feel and performance of our products famous, and drive awareness, familiarity and demand for lululemon in region.

a day in the life: what you'll do

  • You'll lead the Brand Management and Operations function for EMEA, including day-to-day responsibility for two departments; Brand Strategy, Management and Operations, and Content. In addition, you'll support the regional Creative and Localisation departments, and sit on the regional Brand Marketing Leadership Team.
  • Support the development and delivery of a multi-channel integrated marketing strategy that achieves brand and business KPIs – both for the direct business and franchise
  • Source and socialise regional brand and guest insights to inform marketing strategies
  • Drive the regional go-to-market process, partnering with the Product team and channels to bring our products to market backed by powerful storytelling that resonates in key markets, including ownership of the regional brand calendar
  • Oversee the full life cycle of regional marketing campaigns including insights, ideation, KPIs, cross-channel and global alignment, implementation and review
  • Tailor global campaigns to resonate with local guests and ideate bespoke regional campaigns that answer business needs
  • Direct the content strategy for EMEA, ensuring it brings our brand and product to life, resonates across key markets, and is strategically planned to support the brand calendar
  • Ensure that social channels drive reach, engagement, awareness and familiarity through intentional paid strategies and creator collaborations
  • Oversee support for franchise content, enabling partners to create and deliver social media plans that are aligned with both global brand values and regional strategy
  • Work with the Senior Art Director to ensure that creative execution across all assets is on brand and on brief
  • Support the localisation team to transcreate brand and product storytelling to engage guests across key markets
  • Lead and develop a high-performing Brand Management and Operations team
  • Manage the functional annual budget process (AOP) and workforce planning
qualifications, skills & experience
  • 10-15 years of relevant agency and/ or in-house experience as a senior marketeer, ideally for a premium, purpose-led, global business with a challenger brand mentality.
  • Demonstrable experience growing a consumer base using innovative ideas without compromising brand equity.
  • Experience managing a team, ideally cross-functional.
  • A strong team player and people developer.
must haves
  • Acknowledge the presence of choice in every moment and take personal responsibility.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results.
  • Communicate with honesty and kindness and create the space for others to do the same.
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Foster connection by putting people first and building trusting relationships.
  • Integrate fun and joy as a way of being and working.
role classification
  • This role is classified as Hybrid under our global SSC Hybrid Workplace Policy:
  • In-person collaboration is important, and much of the role can be performed remotely. Work is performed from the office at least 3 days per week.
  • Field/Community-based work is necessary or important within the designated remit, with relevant travel required. Work is performed from the office only when needed.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us . In your email, please include the position title, the location of the position and the nature of your request.

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