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Senior Advertising Marketing Officer

3 months ago

Bradford, Bradford, United Kingdom University of Bradford Full time

Professional Services:

Outreach, Recruitment and Marketing:

Salary:

- £33,966 to £37,099 per annum pro rata
Post Type:

  • Full Time
    Contract Type:
  • Fixed Term
    Closing Date:
  • Saturday 11 May 2024
    Interview Date:
  • To be confirmed
    Reference:
  • HR0165083The Senior Advertising Marketing Officer will be an experienced marketeer who has a strong understanding of advertising products and channels. With at least two years experience either working as a client with an advertising agency or at an advertising agency you will be confident writing campaign briefs, understanding and interpreting advertising plans, project managing the team to produce the advertising assets, writing google copy and analysing results to provide recommendations to senior colleagues.
The post holder will have experience in the following;

  • Liaise with the procured advertising agency
  • Brief inhouse teams to deliver content and project management the asset creation for each media plan
  • Dispatch content to Education Cubed and sign off final proofs ready for going live
  • Write Google and Google Performance Max ads based on campaign and course portfolio
  • Ensuring robust tracking is in place and access dashboards to monitor performance
  • Work with academics to understand their course USPs and prepare ad copy to support this
  • Prepare campaign briefs for new media plans
  • Ensuring that deadlines are met and assets are created and trafficked in plenty of time
  • Raising PO's and budget management


You will have excellent problem-solving skills and customer service skills to work with a range of internal stakeholders where you will be expected to understand their challenges and from them interpret these challenges into concise messages for advertising.


You will demonstrate a good understanding of campaign project management, how to communicate with multiple different stakeholders, and have a proven track record for delivering a return-on-investment on projects.


You will be a key player in the Student Marketing and Advertising team, working closely with the CRM, Web, Content, Recruitment Events and Social Media teams to deliver the advertising strategy and ensure all assets are created and follow up activity is ready to continue nurturing leads generated.


The role would suit someone who can balance multiple projects whilst having the ability to optimise advertising campaigns at the same time.

Being able to interpret data will be an essential part of the role.

Whilst an understanding of the HE market is desirable, this is not essential to deliver this role.


Benefits of the role include 25 days holiday and 13 statutory and customary days, flexible working, a university nursery and fitness centre, a generous employer contribution pension scheme, a reward scheme for shopping discounts, and a salary sacrifice scheme to assist you in purchasing items like childcare vouchers or a bicycle for commuting.