Paid Search Executive

2 weeks ago


Cardiff, Cardiff, United Kingdom Compare My Move Full time

Compare My Move is a comparison service founded in 2012 for UK movers to compare and connect with moving industry professionals they can trust.


Having come from a removals background, we started comparing removal companies for home movers and quickly added surveying and conveyancing as additional services.

With more services on the way our mission is to become the home of moving home.

We're building the best network of verified partners from local trusted professionals, whilst saving home movers time and money on moving services and becoming a recognisable brand within our industry and beyond.


To help us meet our mission goals we are always on the hunt for the best people in their fields to help champion our business.


At Compare My Move we encourage everyone to take ownership of their own role, enabling you to develop original strategies and ideas.

We offer a collaborative work environment where everyone is challenged while having a flexible approach to managing workloads.


We are proud of the success we've had to date and are now looking to take the business to the next level.

There's never been a better time to jump on board to help us get there and share in the rewards.


About the role:


Do you have a passion for paid search? Do you check your Google Ads campaigns before you have breakfast? If so, Compare My Move, an online comparison service for moving home, are looking for a new Paid Search Executive.


You must be results driven, creative, organised and love all things PPC As the UK's leading comparison service for home movers, we invest a huge amount on our paid campaigns and these are key to our continued success.


The key responsibilities of the role will include, but are not limited to

  • Plan and build search campaigns in bulk
  • Assisting the Paid Search Manager in all new ad account setup
  • Regular keyword research, landing page creation and search terms analysis
  • Manage and optimize multiple Google and Microsoft Search Ads campaigns to meet and exceed performance goal

Manage and grow current campaigns

  • Oversee Google Ads and Bing Ads accounts
  • Ensure best practices are adhered to with regards to strategy, account structure, campaign setup and optimisation
  • Work with our inhouse design team to develop persuasive ads and landing pages
  • Develop compelling ad copy that effectively communicates the key benefits of our products/services

Monitor and report your success

  • Analyse campaign data and provide insights to inform future strategies
  • Maintain insightful and cross channel trend reporting
  • Tracking daily KPIs to identify opportunities for improvement or more efficient spend

Taking things to the next level

  • Identify new areas of paid search opportunities for the business
  • Stay current with industry trends and best practices to ensure campaigns are utilizing the latest techniques and technologies
  • Conduct A/B tests to continuously improve ad performance and drive costeffective results (Ads, Landing Pages, Campaigns, etc.)
The key skills and qualities of the Paid Search Executive:

  • Clear, demonstrable experience in a similar role, either at an agency or in house
  • 2+ years of experience managing Google Search Ads campaigns
  • Strong understanding of A/B testing
  • Midlevel proficiency in Microsoft Excel
  • Excellent analytical skills with the ability to interpret data and draw meaningful conclusions
  • Strong copywriting skills with the ability to create compelling and effective ad copy
  • Passion for staying uptodate with industry trends and emerging technologies
  • You will need to be up to date on your Google Ads & Bing Ads qualifications
  • Proficiency with Google Analytics and Google Tag Manager while not required would be a bonus
  • While not required, experience of lead generation would be great to bring to the table, even better if in similar services but don't worry if you don't have this
  • We are ultimately looking for a resultsdriven Google Search Ads Specialist with a proven track record of success


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