Deputy Head of Audience Engagement

7 days ago

London, Greater London, United Kingdom Financial Times Full time

The
role


This UK-based role is an exciting opportunity to directly develop and implement strategies to increase the reach and impact of Financial Times journalism.

It is a leadership position that will oversee SEO and social media specialists and work closely with stakeholders around the business.


Audience engagement is core to what we do at the Financial Times and you will be at the heart of it.

Sat within the newsroom, you will provide real-time and persuasive audience insights and recommendations.


Anchored in data, the role balances audience needs, editorial demands and business objectives to deliver quality journalism and products people value.

A primary focus will be identifying and capitalising on opportunities to grow and retain the number of high quality readers subscribing to the Financial Times.

You will be keen to test new ideas to develop audience-first best practices, working closely with journalists and marketers alike.


You will have a knack for creating lasting change through influence and persuasion - diplomacy is key in this role.

You will be a self-starter who is enthusiastic about taking a hands-on approach.

Key responsibilities

  • Charged with increasing the reach and impact of FT journalism
  • Coordinate Audience Engagement's (AE) planning efforts around daily and planned events. Run the daily AE team huddles to generate and prioritise ideas.
  • Regularly researching, running and supporting databased experiments
  • Gathering and clearly communicating actionable insights across the FT
  • Regularly meet with reporters and editors to understand their needs, spot opportunities to increase reach, and communicate that back to the AE team
  • Present at the morning editorial conference and contribute to the weekly companywide Audience Engagement newsletter
  • Run and support audience engagement training for editorial globally
  • Closely monitor industry trends and perform regular competitor analysis to ensure the FT remains at the forefront of audience engagement
  • Lead editorial's search engine optimisation (SEO) strategy
  • Work with a team of specialists to offer tactical SEO guidance on a daily basis and longterm strategic insights
  • Empower the newsroom to implement SEO best practice through databased experimentation and training
  • Create and maintain SEO guides and training materials
  • Monitor and flag technical issues that may impede our search performance
  • Line manage the Head of Social Media and external platform editors

Key skills

  • Experience working in a newsroom or in an editorialrelated context
  • Demonstrate a strong understanding of content, SEO and social media
  • You will be using data to present ideas and develop areas of opportunity, so you should feel comfortable with understanding and clearly explaining analytics
  • Strong communication skills, both written and verbal
  • A keen interest in publishing and the news agenda is essential

Benefits


Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career.

Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities.

Full details of our benefits can be found here.

How we work
Our hybrid setup means staff are expected to come into the office 3 days a week.

Our office is located across the street from St. Paul's Cathedral and is easily accessible from all corners of London.

There are the main train terminals such as Liverpool Street, Moorgate, Blackfriars, City Thameslink or Waterloo all situated within walking distance or there are several tube stations within a few mins walk such as Mansion House (District or Circle line), St.

Paul's (Central line), Bank (Central or Waterloo & City line) or Barbican (Central, Hammersmith & City or Metropolitan lines).

Our commitment to diversity and inclusion in the workplace
The FT is committed to providing an inclusive working environment for all.

We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs.


About the Financial Times


Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences.

Our global, award-winning editorial team represents the gold standard in journalism, seeking depth, originality and balance that differentiates us from the pack and engages our subscribers.

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