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Client Strategists

3 months ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Radial Path Full time

Company Overview:

Radial Path is a rapidly growing brand, product, and growth marketing agency that works with B2B Digital Infrastructure and Tech companies worldwide. We collaborate with both well-established multimillion-pound corporations and dynamic startups striving for their next funding round. Our mission is to revolutionise marketing in these sectors and drive growth for our clients through innovative, but carefully considered GTM, brand and digital strategies.

Job Description:

After a number of client wins, Radial Path is seeking Client Strategists with varying levels of experience in marketing, preferably with B2B tech brands. As a Client Strategist, you will play a pivotal role in shaping our clients' success by developing and executing strategic marketing plans that drive growth and deliver results.

You will work closely with both internal teams and our clients to understand their business goals, industry landscape, and target audience, translating that knowledge into actionable marketing strategies and tactical plans. This role requires a deep understanding of B2B marketing, excellent communication skills, strategic thinking, and the ability to build and maintain strong internal and client relationships.

Key Responsibilities:

  • Marketing Strategy Development: Collaborate with strategists, the marketing team, and clients to develop and implement comprehensive marketing strategies (brand, content, and digital strategies) for B2B clients, with a particular focus on the B2B tech sector, including digital infrastructure and SaaS.
  • Research & Analysis: Conduct thorough research to understand clients' businesses, target audiences, and competitive landscapes. Perform in-depth analysis to identify opportunities and challenges, and guide strategic planning.
  • Strategic Planning: Create go-to-market (GTM) plans, including positioning, messaging, audience segmentation, and channel strategies. Work with project management to interpret briefs, build project plans, and ensure work is delivered on schedule.
  • Program & Campaign Execution: Support the creation and execution of marketing programs and campaigns across brand, product and growth marketing. Collaborate with cross-functional teams, including content creators, designers, and digital experts, to implement effectively.
  • Brand Consistency & Quality Assurance: Work closely with the creative team to ensure brand consistency and quality assurance throughout all marketing materials and campaigns.
  • Performance Monitoring & Optimisation: Monitor campaign performance metrics, analyse data, and provide data-driven insights and recommendations for optimisation. Create KPIs and OKRs, and provide regular reports to clients and strategists.
  • Client Relationships & Reporting: Foster strong client relationships through regular communication and reporting on marketing objectives, deliverables, and campaign results. Present marketing strategies and demonstrate the value of our services.
  • Administrative Tasks: Handle administrative tasks like scheduling meetings, responding to clients, monitoring budgets, and ensuring project alignment with marketing objectives.
  • Industry Trends & Emerging Technologies: Stay updated on industry trends, emerging technologies, and competitor activities to provide strategic guidance and ensure our strategies remain current and effective.

Qualifications:

Experience & Industry Knowledge:

  • Mid Level: 2-4 years of experience in client strategy or account management within a B2B marketing agency or similar environment.
  • Senior Level: 4-6+ years of experience with a proven track record of developing and executing successful marketing strategies and campaigns that drive business growth.
  • Familiarity with the digital infrastructure and SaaS industries is highly desirable.
  • Strong knowledge of B2B marketing principles, including product marketing and Go-To-Market, lead generation, customer acquisition, retention, and loyalty.

Analytical & Strategic Skills:

  • Strong analytical skills, with the ability to translate data into actionable insights.
  • Strategic thinker capable of developing innovative solutions and staying ahead of industry trends.
  • Ability to analyse data, draw insights, and make data-driven recommendations for optimisation.

Communication & Presentation:

  • Excellent communication and presentation skills, with the ability to effectively convey complex concepts to clients and internal teams.
  • Demonstrated ability to build and maintain strong client relationships, delivering exceptional client service.

Project Management & Organisation:

  • Strong project management and organisational skills, managing multiple clients and projects simultaneously.
  • Collaborative and proactive approach to working with clients and internal teams.

Technical Skills & Tools:

  • Knowledge of marketing tools and platforms relevant to B2B tech marketing, such as CRM, marketing automation, and analytics tools.

Additional Attributes:

  • Self-motivated and proactive, with a strong work ethic and a passion for driving results.
  • Strategic mindset with the ability to think critically and creatively to solve problems.

Educational Background:

  • Bachelor's degree in marketing, business, or a related field.

Our Core Values:

At the heart of Radial Path are our core values that shape our identity, guide our actions, and influence our decisions:

  1. Strategic: We dive deep, envisioning the broader picture to craft win-win strategies.
  2. Innovative: Our creativity drives us to pioneer solutions and think outside the box.
  3. Highly Collaborative: We believe in synergy, fostering a harmonious and cooperative work environment.

Our Culture Traits:

As members of the Radial Path family, we embody traits that resonate with our core values and represent the vibrant energy we bring into the industry. We're looking for people who are...

  1. Industrious: Meticulous and comprehensive, looking at the whole picture to excel in strategy.
  2. Creative: Innovative and creative thinking, always one step ahead, constantly reinventing and reshaping ideas.
  3. Respectful: Working with us to nurture a respectful workspace where we uplift each other, fostering collaboration and unity.

Salary and Benefits:

  • £38-55K depending on experience
  • Competitive salary based on experience
  • Full-time, permanent position
  • Private Medical, Life Insurance, and Health & Wellness Schemes
  • Flexible hours and hybrid working
  • 25 days holiday + your birthday off + bank holidays
  • Annual appraisals and pay reviews
  • Generous rewards for length of service
  • Christmas close down (not deducted from your annual holiday entitlement)
  • Coffee and other refreshments in the office
  • Office in The Ouseburn Valley - named by The Guardian as the 'Shoreditch' of Newcastle upon Tyne.

How to Apply:

If you are a highly motivated and skilled Client Strategist with extensive experience in B2B tech product marketing, and you align with Radial Path's core values, we invite you to apply for this position via LinkedIn. Please submit your resume, a cover letter outlining your relevant experience, and any portfolio or case studies demonstrating your achievements.

At Radial Path, we value diversity and inclusion, and we encourage candidates of all backgrounds to apply.

Radial Path is an equal opportunities employer.