Social Media Manager

2 weeks ago

London, Greater London, United Kingdom Christopher Keats Full time

Our client is a luxury travel and superyacht company:

With headquarters in London and Palm Beach Florida, they embody a boutique and modern passionate to create luxury and extraordinary experiences.


Role responsibilities:

  • Play a key role in optimising global and regional social media strategy to drive engagement with existing followers and customers, as well as acquire new followers through highly targeted and effective campaigns
  • Ownership of the global social media publishing calendar, including responsibility for aligning their brand with new and emerging social media trends
  • Daytoday posting, content optimisation and community management of global social media platforms
  • Work with the Head Of Marketing and Creative Lead to leverage business
- and user-generated-content

  • Review and manage the social media accounts of key business partners
  • Define the strategy for their internal broker social media accounts, supporting the team with an ongoing calendar of content and story ideas
  • Create and communicate social media best practices, case studies and guidance to the wider business
  • Use data driven insights and analytics to refine and improve the effectiveness of the social media strategy
  • Regular competitor analysis
  • Review and update the business's Social Media Policy, and other related guidelines

Experience & requirements:

  • Degree level or equivalent has indepth knowledge of social media marketing through a min of 3 years' work experience in a relevant role
  • Has proven indepth knowledge and experience of all social media channels, and competence in managing multiple profiles simultaneously
  • Can demonstrate a thorough understanding of how businesses can and should use social media
  • Experienced in creating content and posting on multiple channels regularly
  • Proven ability to develop creative content and campaigns for use across multiple channels
  • A confident communicator with excellent writing and editing skills
  • Ability to work with complex information and distil into content for consumerfacing promotions
  • Experience at creating social media plans for live events, creating engaging content for all channels
  • Ability to work in a fastpaced environment and under pressure

Desirable:

  • Experience in yachting, high end/experiential travel or other luxury businesses

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