Marketing Consultant

2 weeks ago


Oxford, Oxfordshire, United Kingdom BORJAN LTD Full time

Job Summary:

Responsibilities:

  • Develop and execute comprehensive marketing plans to promote our taxi services and increase market share.
  • Conduct market research to understand customer needs, preferences, and behaviors, and identify target demographics.
  • Collaborate with internal stakeholders to develop branding strategies and messaging that resonate with our target audience such as local council for school contracts, hospitals, restaurants, hotels, private schools, Universities
  • Analyze campaign performance and key performance indicators (KPIs) to measure effectiveness and optimize marketing strategies.
  • Coordinate with external agencies and vendors to produce marketing collateral, including print materials, promotional items, and digital assets.
  • Develop partnerships and promotional alliances with local businesses, hotels, airports, and event organizers to expand our customer base and increase brand visibility.
  • Monitor industry trends and competitive landscape to identify opportunities for differentiation and innovation.
  • Provide regular updates and reports to management on marketing initiatives, results, and recommendations for improvement.
  • Stay up-to-date on best practices and emerging trends in marketing, technology, and the taxi industry.

Skills & Experience:

  • Previous experience in digital marketing, PPC, social marketing, and running ads on different platforms.
  • Experience in the transportation or taxi industry is highly desirable.
  • Excellent analytical skills with the ability to interpret data, analyze market trends, and draw actionable insights.
  • Creative thinker with the ability to develop innovative marketing campaigns and messaging.
  • Strong communication skills, both written and verbal, with the ability to collaborate effectively with crossfunctional teams.
  • Proficiency in marketing analytics tools and software, such as Google Analytics, HubSpot, or Adobe Analytics.
  • Commitment to continuous learning and professional development in the field of marketing and the taxi industry.

Location:

This position is based Oxford, with potential for remote work flexibility.

Salary:

Salary will be commensurate with experience and qualifications.

Range:
£28000 to £32000

Pay:
From £28,000.00 per year

Benefits:

  • Company car
  • Flexitime
  • Onsite parking

Schedule:

  • Monday to Friday

Experience:

  • Driving: 1 year (required)

Licence/Certification:

  • Driving Licence (preferred)

Work Location:
Hybrid remote in Oxford

Application deadline: 20/05/2024
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