Planner

6 days ago


Cirencester, Gloucestershire, United Kingdom HH Global Full time

Purpose of the job:

  • To lead/work on client engagements for HH Global Data + Insights, specifically helping to develop our client's knowledge and understanding of available data and providing best practice advice to help meet their marketing challenges.
  • To provide support to account team to help identify and convert revenue generating opportunities in existing clients.
  • Provide consultancy to clients on customer data initiatives that could help add value to their business and help to develop HHG Data + Insights' solution to meet client expectations.

Key Responsibilities:

  • Ensure any outputs such as analysis, technology solution or marketing strategy satisfy the business requirements.
  • Proactively work with account team to identify and develop opportunities within clients for additional revenue.
  • Develop data strategies and consumer journeys in order to support communication activities.
  • Provide support to internal account teams on how to plan effective data and CRM strategies to support our client's business plans.
  • Improve company efficiency by identifying repetitive work that can either be simplified and carried out by others or automated to speed up production.
  • Write comprehensive briefs to reflect client requirements.
  • Meet with internal teams to discuss brief and requirements.
  • Work with client teams in creation of all related project plans and schedules.
  • Identify projects' potential issues for client or third parties and propose solution options for agreement with internal teams, senior management (where necessary) and client.
  • Work with technical team to identify where errors have occurred and how these can be solved and avoided in future.
  • Provide accurate work assessments to deliver on time to maximise revenue opportunities.
  • Select the most appropriate data advice to support the client's business objectives
  • Support with commercial negotiations with clients and 3rd party suppliers.
  • Cost and plan deliverables.

Knowledge, Skills + Experience:

  • Communicating able to work with nondata literate or data literate people at any level to show how data and our services can support customer engagement strategies.
  • Able to read an audience, balancing delivery between the macro and micro picture, happy to go into the detail but equally comfortable providing a "helicopter" view to get the key points across and generate consensus among a senior audience.
  • Presenting in an articulate and engaging way able to take ideas and make them come alive in presentations using software and visual aids.
  • Working in partnership with both analysts, technology and marketing enablement teams.
  • Understanding and explaining how multi channel data drives Engagement Marketing and Digital Transformation across Media and CRM.
  • A data expert with a passion for being customer driven.
  • Able to sell and influence clients and internal stakeholders using different techniques and approaches.
  • Able to build strong relationships based on mutual trust and respect.
  • Have a general understanding of relational databases and single customer view creation.
  • Have a detailed knowledge of the range of data sources available in the marketplace and how they can be applied to develop insight, campaign planning and reporting.
  • Understand how digital, Social and offline data can be integrated into CRM Programs.
  • Proactive, resourceful,capable of multitasking and problem solving under pressure.
  • Have a sound industry knowledge, keeping abreast of developments that may impact our clients.
  • Minimum of 23 years' Planning / Data Planning experience.
  • Sound experience of working with high profile clients (ideally both B2B and B2C across several industry sectors) at a senior level.
  • Considerable and recent experience of leading large scale multichannel marketing campaign/ technology/ data management/ BI projects within the Data Marketing Industry.
  • Practical and hands on experience of planning and analysing multichannel marketing activity.

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