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Digital Marketing Specialist
3 months ago
Join our clients' dynamic team at a leading PR, communications, and marketing agency committed to delivering impactful messages for businesses. Nestled in a serene rural setting, their offices offer abundant free parking and the delightful company of their office dog. Embrace a balanced work life with 3 days in-office and 2 days remote.
As a Digital Account Manager , you'll lead their digital marketing and paid search services, amplifying client outreach and maximizing ROI. Craft strategies, manage budgets, and ensure seamless client communication while overseeing report production. Thrive in a fast-paced, client-centric environment, seizing opportunities and delivering tangible results.
Responsibilities :
- Strategize, execute, and monitor client PPC campaigns.
- Cultivate client relationships through effective communication.
- Deliver insightful monthly reports and KPI analysis.
- Develop and manage social media campaigns using cutting-edge techniques.
- Optimize campaigns leveraging Google Analytics and other tools.
- Craft compelling ad copy for social and PPC platforms.
- Analyse campaign performance and collaborate with the team.
- Innovate new campaign strategies.
- Coordinate email marketing campaigns.
- Provide strategic insights at client meetings.
- Stay abreast of industry trends through continuous research and training.
Requirements :
- Minimum 4 years' agency experience in paid ads campaigns.
- Proven track record of campaign success and ROI.
- Proficiency in Google Ads and social media advertising.
- Experience in Conversion Rate Optimization (CRO) and ROI tracking.
- Deep understanding of the paid media landscape.
- Expertise in Google Ads, Analytics, Tag Manager, and Search Console.
- Ability to generate detailed PPC plans aligned with client goals.
- Demonstrated success in delivering ROI across various budgets and PPC account types.
Benefits :
- 25 days holiday + bank holidays.
- Pension contributions.
- Specialized training and development opportunities.
- Access to industry-leading courses.
- Room for growth within the organization.
- Engaging social events.
- Two mental health days annually + mental health workshop.
- Healthcare top-up for dental, optical, and therapy treatments.
Ready to Make Your Mark? Apply now to join their dynamic team and advance your career in digital marketing