Lead Data Analyst

WHO ARE WE?

We are an independent, award winning Marketing Automation Technology Consultancy, based in the beautiful county of Hampshire.

Clevertouch was created exclusively with marketing technology in mind, and over 500 global clients and many awards later, our purpose remains the same - to help you make sense of Martech.

We live and breathe marketing technology, be that through our consulting services or our own software.

No other company has our heritage, focus, and most of all, passion.

Simply put, we just Love Martech.

THE ROLE & RESPONSIBILITIES:

The Lead Analyst is responsible for overseeing and guiding a team of data analysts to process and interrogate large and varied marketing data sets, delivering insights that inform and drive clients' marketing and sales decision making. The ideal candidate will have good leadership skills, the ability to define and setup data management, cleaning, and manipulation processes, and the capability to present data narratively and visually to engage with clients effectively.

This person will also play a key role in developing and enhancing CleverTouch's external data and insight offerings along with internal tools to improve efficiency and performance within the team.

RESPONSIBILITIES INCLUDE:

• Team Leadership: Lead and mentor a team of data analysts, ensuring high performance, professional development, and effective collaboration.
• Client Delivery: Oversee and ensure the delivery of analytic projects to specification and within allotted timeframes, converting resulting analysis into actionable insights that address business problems.
• Insight Communication: Translate and articulate complex scenarios and concepts to non-technical and diverse audiences using appropriate narrative and visual techniques. Collaborate with the internal Client Services Team and clients' Marketing Teams to accurately present results and recommendations.
• Data Manipulation: Guide the team in manipulating client, 3rd party, and internal data sets, conducting migration, synchronization, master data management, and cleanse projects.
• Reporting: Oversee the setup of automated reports, dashboards, and presentation of analysis in various formats.
• Innovation: Contribute to and guide the development of CleverTouch's portfolio of internal tools and client-facing products, providing new analytical functionality and process efficiency. Create and improve processes and tools and contribute to best practices and internal development projects.
• Commercial Focus: Apply business knowledge to inform and influence all analysis and research projects, ensuring they are anchored in the 'real world'.
• Marketing Understanding: Gain and maintain a deep understanding of how marketing works across a wide range of channels, clients, and industries.

REQUIRED EXPERIENCE:

• Proven leadership experience.
• Ability to leverage new software to deliver results.
• Ability to derive novel and relevant insights from data.
• Excellent communication and presentation skills, both written and verbal.
• Effective time-management skills under pressure.
• Consistent decision-making and problem-solving skills.
• Minimum of a 2:1 degree classification from a respected institution in Mathematics, Data Analytics, or related field.
• Experience in designing and configuring reports from specifications.
• Experience with BI packages (Tableau, Power BI,...).
• Scripting and development experience with Python (or Equivalent languages)

BENIFICIAL EXPERIENCE:

• Prior CRM experience (e.g., Salesforce, MS Dynamics, Oracle) is desirable.
• Prior exposure to Marketing Automation platforms (Marketo, Pardot, Eloqua, SF Marketing Cloud, Hubspot, Exact Target) is desirable.
• Prior exposure to Customer Data Platforms (e.g. Salesforce Data Cloud, Adobe CDP, Segment,...)
• Advanced use of data analytics packages (Excel, Alteryx, SPSS, SAS).
• Experience in developing and using modelling tools to support strategic decision-making.
• Experience in Operational Research and/or Machine Learning.

THE PACKAGE & BENEFITS:

• Competitive salary
• Rewarding quarterly bonus scheme
• Fantastic training and development available (PDP)
• Holiday entitlement - 25 days increasing to 28 with length of service
• State of the Art office with onsite gym and wellness studio
• Use of company laptop & mobile
• Regular company socials including BBQ and Pizza days
• CleverRewards – Discounts at a host of retailers, exclusively for Clevertouch employees
• Cycle to work scheme
• EMI Shareholder scheme

As a Top 100 company to work for, Clevertouch constantly seeks to add to the list of benefits.