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Web Optimisation Executive

4 months ago

Datchet, United Kingdom Allianz Full time
Are you experienced in conversion rate optimisation and looking for a new role? Fantastic, we have something that might pique your interest


A new opportunity has just become available and we're looking for a Web Optimisation Executive to join our team on a temporary basis for up to 12 months.


This is an excellent opportunity for someone with web optimisation expertise who really cares about pets to join our Petplan business (the UK's favourite pet insurer), which is part of the Allianz Insurance Group.

Role Info:

Web Optimisation Executive

Datchet, Ditton Park, Slough - Hybrid role working from home with requirement to travel to office 2-3 times per month

Salary dependent on experience

Fixed term contract up to 12 months for cover maternity leave

Key Skills Required:
Experience of deploying AB/multivariate testing in an eCommerce environment, marketing background, Google Analytics, CRO

About Us
In the UK, Allianz Insurance employs over 8,000 people up and down the country.

The company's Head Office is situated in Guildford, Surrey, plus we have additional support services with over 1,000 people based in Trivandrum, India.

We offer commercial insurance with a full range of products for sole traders, right up to large commercial organisations.

We also provide a range of personal insurances including, home and motor, musical, legal expenses insurance and cover for pets and horses.


We're a global company, but from the very first day you join our team you'll know that your contributions are valued.

We offer world class learning and career development opportunities, while we celebrate an inclusive culture.

Role Details


Working on the market-leading Petplan brand, this is a key maternity cover role which is focused on conversion rate optimisation for our online buying journeys.

It's an exciting opportunity for an experienced digital marketer to join a high performing team and to be part of a great brand

Key Responsibilities:

  • Plan and execute the optimisation roadmap to increase conversion of pet and equine online prospects in line with sales targets
  • Lead use of Adobe Test & Target platform to deliver a 'test and learn' optimisation strategy using AB / multivariate testing and quantify impact
  • Work closely with the Web Analyst to gather insight from the analytics toolkit allowing optimisation based on data driven insight
  • Lead sales web chat optimisation working closely with the Sales Team to increase usage, effectiveness of chats and quantify impact on sales conversion
  • Manage briefings to the web agency and collaborate with internal teams (Product Owners, IT, UAT, etc) for effective delivery of all optimisation and web change activity
  • Act as digital expert to support the wider Marketing team to ensure effective delivery of other online projects

Skills & Experience

  • Strong digital marketer with experience in planning and delivering successful online optimisation programmes
  • People management experience
  • Experience of deploying AB/multivariate testing in an Ecommerce environment. Use of Adobe Target an advantage
  • Strong change management skills and experience of working with external agencies
  • Good working knowledge of web analytics and evidence of turning insights into actions to drive sales performance
  • Results orientated with strong financial/numerical skills
  • Good communication skills and collaborative approach

Our Benefits


Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from - including: retail discounts and discounted insurance cover - so you can pick a package that's perfect for you.

That's on top of enjoying all the benefits you'd expect from the world's number one insurance brand, including:

  • 22 Days holiday & 1 addition for birthday plus bank holidays
  • Flexible buy/sell holiday options
  • Competitive bonus scheme
  • Generous pension contributions and Life Cover
  • Equal opportunities for development and career advancement
  • Support for all employees, with adjustments also available for neurodiverse employees.
  • Flexible working arrangements available
  • Professional mental health support for all employees
  • Health and Wellbeing
  • Ensure equal pay
  • Development days
  • A discount up to 50% on a range of insurance products including car, home and pet
  • Retail discounts

Growing your career with Allianz


We'll provide you with the tools to adapt and change with us, so you can grow your career, while building the skills needed for whatever the future brings.


Inclusion & Diversity

Join us - Let's Care For Tomorrow.

Keywords:

Web Optimisation Executive, Conversion Rate Optimisation, Conversion Rate Optimisation Specialist CRO, CRO Executive, CRO Specialist, CRO Manager, Optimisation Specialist, Google Analytics, AB / multivariate testing, Digital Marketing, Digital Marketing Specialist.


Job Types:
Full-time, Fixed term contract

Contract length: 12 months