Research Executive
2 weeks ago
ABOUT US
Do you have a questioning mind and a desire to understand how viewers consume media?
STV is Scotland's home of news, entertainment and drama, serving audiences with quality content on air, online and on demand.
STV's broadcast channel reaches 3 million viewers each month, while STV Player is now pre-installed in three quarters of the UK's connected TV homes.
Multi-genre production company STV Studios - one of the UK's leading content businesses- has an impressive track-record of success across a wide range of broadcasters.
STV, the leading commercial broadcaster in Scotland, interacts with consumers on air and online. We have an exciting opportunity for a Research Executive to join us, initially on a 6-month fixed term contract. This role involves analysis of STV's audience across these platforms.
We are looking for someone who has a keen interest in the media sector and has skillset to analyse data and report viewing trends.
You will be actively involved in interacting with key internal and external stakeholders reporting viewing information and trends.You will require high attention to detail in ensuring consistency in our output and the ability to analyse large volumes of information and present key findings in a digestible and clear format.
KEY RESPONSIBILITIES
- Work closely with a wide range of internal teams including marketing, commercial and digital to provide insightful reports and presentations.
- Interrogation and collation of research information from third party databases and presentation of this information in an engaging way both written and verbal.
- Ensure reports are delivered on time and to a high standard using bespoke media systems. These could range from top performing programme reports to the evaluation of advertising campaigns.
- Assist in quantitative research projects from questionnaire design to interpretation and presentation of results.
- Evaluate viewing trends/behaviours and the impact emerging platforms and technology is changing this landscape.
SKILLS AND EXPERIENCE
- Degree qualified or equivalent in a Businessrelated discipline is preferred.
- Excellent numerical skills with the ability to interrogate and present large volumes of data in digestible form.
- Highly proficient in excel e.g. comfortable with pivot tables and formula.
- Experience of data manipulation using third party databases.
- Experience of designing online questionnaires from briefing stage to end results.
- A keen interest in trends and changes in media consumption.
- A high level of accuracy and attention to detail.
- Use of own initiative and be proactive at managing a high volume of work.
- Strong interpersonal and communication skills both verbal and written.
- Advanced skills in MS PowerPoint.
- Understanding and interpretation of BARB data and use of Advantage from Techedge is beneficial
- Experience of Tableau is beneficial.
JOIN US
If you have a demonstrable track record of delivery in a related role, we would love to hear from you.
Job Types:
Full-time, Fixed term contract
Contract length: 6 months
Salary:
£25,000.00 per year
Schedule:
- Monday to Friday
Work Location:
Hybrid remote in Glasgow
Application deadline: 23/03/2023
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