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Marketing and Recruitment Co-ordinator

3 months ago

Crawley, West Sussex, United Kingdom St Peter & St James Hospice Charity Full time

REPORTING TO:

Sales and Recruitment Director

HOURS:

37.5hrs Monday to Friday (Half hour for Lunch)

SALARY:
£23,000 per annum**


ANNUAL LEAVE:
24 days, plus bank holidays

Purpose:

_To develop and implement a cost effective marketing plan to promote the services of Rewards Training Recruitment Consultancy (including our Hair Academy), via a range of marketing initiatives, and provide a professional and supportive apprenticeship recruitment service to employers, maximize the number of people placed in Apprenticeship roles and grow our apprenticeship provision as a whole.

_

Main Marketing Duties:

Website Maintenance

  • Using 1&1 IONOS
  • Updating the website with new course dates/information
  • Creating new webpages if required
  • Distributing web enquiries to the relevant department

Social Media

  • Create eyecatching social media images through Canva
  • Posting promotional information on Facebook, Instagram, Twitter and LinkedIn
  • Creating monthly Facebook Ads through Meta Business Suite and monitoring spend to meet budget
  • Promote live vacancies via social media
  • Producing a strategic annual social media plan
  • Using social media analytic tools to create monthly reports

Google

  • Creating monthly Google Ads and monitoring spend to meet budget
  • Updating Google Business Profile if required
  • Using Google Analytics to create monthly website reports

Promotional Materials

  • Creating and updating promotional flyers, ebrochures and magazine advertisements on Canva
  • Using Flipsnack to convert PDF ebrochures, created on Canva, into digital flipbooks
  • Saving most up to date versions of promotional materials to SharePoint

Memberships

  • Providing the companies we are members of with relevant promotional material on a regular basis for: newsletters, magazines and online sites
  • Updating company directories on membership sites when required

Mailings

  • Creating eyecatching and informative mailers via MailChimp
  • Sending mailers to the company's four sectorspecific mailing lists
  • Using campaign statistics to create monthly mailer reports
  • Producing a strategic annual mailer plan

Main Recruitment Duties/Responsibilities:

Recruitment & Administration

  • Post apprenticeship vacancy adverts on the National Apprenticeship Service website ) and Indeed job board, and promote via Social Media
  • Log details of all employers, contacts and vacancies on Zoho Recruit (inhouse database)
  • Conduct applicant screenings via telephone to determine suitability & eligibility for current and future vacancies, and commitment to the apprenticeship programme giving relevant Information Advice and guidance
  • Record CVs sent, interviews attended and outcomes on Zoho Recruit and internal spreadsheets for reporting purposes
  • Liaise between employer and applicant to organise convenient interview date/time and communicate the necessary information to all parties.

Employer Engagement:

  • Adhere to Recruitment processes; contribute to continuous improvement to provide a quick and efficient service.
  • Ensure communications are logged on Insightly CRM system. Utilize Insightly CRM effectively to keep abreast of colleague's activity.
  • Work towards individual and team recruitment targets for CVs submitted to employers, interviews arranged, placements made and ultimately Apprenticeship signings made.
  • Provide informative updates every 2 weeks to our employers with live apprenticeship vacancies
  • Connect with employer contacts via LinkedIn and follow business' social media sites
  • Follow up Sales leads, providing full details of the apprenticeship recruitment process to potential employers

General Duties:

  • Creating monthly marketing reports on the above topics, providing own feedback and opinions and strategies for the future
  • Look for opportunities to collate and promote case studies, success stories into promotional material and create video/media material
  • Director
  • Planning and executing an extensive National Apprenticeship Week promotional schedule, including: mailers, social media content, collating client testimonials, and organising events
  • Represent Rewards at careers fairs, school/college events/assemblies, networking opportunities and meetings where necessary.
  • Maintain and forge excellent relationships with leads from referral organisations to maximise referrals from and promotion of our opportunities to their clients
  • Support the Admissions team with onboarding apprentices where required
  • Biweekly marketing and recruitment meeting with Sales and Recruitment
  • Attend monthly Sales meeting and quarterly staff forum.

Abilities Required

  • Excellent organisational and administration skills
  • Recruitment experience desirable
  • Excellent communication skills


 Excellent computer skills
  • Internet, MS Outlook, systems
  • Understanding of business targets and priorities
  • Confident and polite telephone manner
  • Excellent client service ethos