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Platforms Director
4 months ago
PHD Global has an exciting opportunity for a talented biddable media expert, with experience running complex, multi-market agency operations, as we roll out a new global operating model for one of our prestige Omnicom clients', Diageo.
Running global enablement and leading the biddable media governance program for Diageo's best practice, this individual will be responsible for driving global efficiency and effectiveness targets. Aligning the transformation and innovation agenda with commercial and efficiency expectations across 60+ markets.
Partnering with the global biddable channel leads to increase best practice guidelines for performance drivers in line with econometrics and attribution insights. From developing new guidelines with our primary DSP and social partners to refining and governing existing global platform scorecards. Collaborating with regional platform leadership to calibrate accordingly for regional nuance.
Operationalising enablement programs in market. Including, but not limited to programmatic supply path optimisation, scaling bid optimisation solutions, omni media growth strategies and developing custom solutions for CPM compression with our global partners. Partnering with the Data Solutions Director to land and scale new data products using Diageo's 1P data in more markets with consistently.
Supporting the European region specifically, this individual will be responsible for driving European growth against all biddable media digital KPIs. Partnering with the European activation team and regional activation analysts to identify leavers for scaled efficiencies and effectiveness.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.
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