Analytics Manager
2 weeks ago
The Analytics Manager is part a team of BI Developers, Campaign Analysts, and Reporting Specialists who together deliver robust, insightful analysis working solely on the Adobe client, under the Adobe.pub agency brand. The team primarily focuses on campaign and media strategy, digital consumer behaviour, and digital marketing execution. Working closely with the Marketing Analytics leadership team, this role is pivotal in defining and shaping the way analytics is delivered for Adobe.
Key Responsibilities
- Work with stakeholders and the client to understand analysis needs and priorities.
- Build and maintain a comprehensive catalogue of data from a variety of sources, both internal to Zenith and the client.
- Working with the team, undertake sophisticated analysis to provide clear data driven solutions and recommendations to business problems
- Use your knowledge of statistical methods and analytical approaches to guide the team to appropriate solutions that are fast but robust
- Directly liaise with key stakeholders to proactively overcome blockers and keep projects moving forward including organising and leading meetings
- Build and maintain a reporting infrastructure that allows tailored delivery of campaign insights to stakeholders
- Contribute to the roadmap for the reporting infrastructure, including opportunities for new tools
- Deliver dashboards and reports as required to the campaign teams in the agency and client
- Provide analysis and reporting support to the Media Activation team to ensure Adobe campaigns are optimised
Qualifications
To be successful in this role you will need:
- Experience in undertaking campaign analysis to identify areas for optimisation and strategic insights
- Experience in marketing analysis, including campaign evaluation and brand studies
- Experience in using advanced analytics to provide recommendations and data driven solutions
- Have a strong understanding of digital ecosystem
- Experience in bringing together different data sources to craft a compelling story
- Expert in presenting results of analysis to audiences with variable levels of data understanding
- Client-focused and able to understand and empathise with their needs
- Strong project management skills, taking a structured approach to ensure visibility and stability whilst also being able to run multiple projects at once
- Able to deliver at speed and on time with high degree of accuracy
- Collaborative and constructive approach to working with different teams.
- Exposure to mainstream web analytics (Adobe Analytics, GA4) tools would be beneficial
- Comfortable presenting complex data analytics to a non-technical audience
Additional Information
Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.
If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
#LI-Hybrid
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