Brands Marketing Executive

2 weeks ago

Faversham, United Kingdom Shepherd Neame Full time
Brands Marketing Executive - Faversham

Are you an enthusiastic and creative marketing professional ready to kick-start your career? Do you have a passion for building brands and making an impact through innovative marketing strategies?

As a Brand Marketing Executive at Britain's Oldest Brewer, you'll be at the heart of a journey to grow and elevate an iconic brand. This exciting role offers you the opportunity to bring fresh ideas to life through content creation, customer engagement, and insightful market analysis. You'll be a key player in shaping Shepherd Neame's digital presence, supporting social media campaigns, and contributing to marketing initiatives that keep our brand both relevant and engaging for today's audience.

If you're eager to learn, grow, and contribute to the success of a beloved British brand, we want to hear from you This is your chance to make an impact from day one and build a career in marketing with a company that values creativity, passion, and fresh perspectives.

WHAT'S IN IT FOR YOU?

  • Competitive salary
  • Company laptop and mobile phone (and any other specialist equipment) to assist with the proper performance of your duties
  • Generous Company Pension plan
  • 25% discount on food at Shepherd Neame Managed Houses
  • 25% discount on overnight Managed House Hotel bookings
  • Up to 40% discount on select purchases from the Visitor Centre Shop at Faversham
  • Sheps Hut discounts and special offers hub on 100s of high street shops and services to help your monthly pay go even further
  • Financial wellbeing app and early wage withdrawal scheme
  • Share Incentive Plan
  • Access to a Mental Wellbeing Platform
  • 25 days holiday (+ bank holidays)
  • Working Hours: Full-time, 37.5 hours per week. 08:30 - 17:00, Monday to Friday with 1 hour lunch (unpaid).

DUTIES & RESPONSIBILITIES:

  • Be part of the step change in Shepherd Neame's digital presence by creating 1-2 pieces of brand social content each week for the Company's channels, with support from the Brands team. Over time, scale up content creation efforts, requiring occasional out-of-office time for on-location shoots
  • Oversee the marketing inbox and address customer queries efficiently, with support from the Brands team
  • Create a comprehensive collection of images and videos for social media and other brand promotional materials. This content will be generated during scheduled off-site days each week
  • Design and deliver 3-5 pieces of monthly generic content tailored for the pub network, supporting the brand's overall marketing objectives
  • Stay ahead of social media trends, identifying opportunities for the business and brand to implement these trends into our marketing efforts
  • Deliver two brand-focused email campaigns per month using the CRM platform Airship, ensuring consistent communication with the target audience
  • Provide monthly deep dives on the competitive set, including social media activity, newsletters, and brand launches, offering actionable insights to inform strategy
  • Collect and process point-of-sale (POS) requests, working with the Brands Marketing Manager and Commercial Coordinator to ensure timely fulfilment
  • Process the entering of Shepherd Neame's products into beer awards, coordinating product distribution and entries with the Brands Marketing Manager
  • Create and upload banners for Shepherd Neame online ordering platform, ensuring consistent and visually appealing content
  • Assist the Brand Manager in the development of marketing assets for various initiatives, ensuring they align with brand guidelines and objectives
  • Provide support for event activation activities, helping to coordinate brand representation at key events
  • Serve as the key person responsible for managing and maintaining the Shepherd Neame online ordering platform and online brand asset management platforms, ensuring they are up-to-date and effective for brand engagement
  • Collaborate with the Brands Manager to organise and manage the brand asset storage area

THE IDEAL CANDIDATE:

  • Creative mindset with the ability to conceptualise and produce engaging visual content
  • Collaborates effectively with cross-functional teams and supports collective goals
  • Strong ability to spot emerging trends and leverage them to strengthen brand presence and strategy
  • Thrives in fast-paced environments, adjusting to changing priorities and deadlines.
  • Excellent verbal and written communication abilities, adept at managing customer inquiries effectively, cross-functional collaboration and creating engaging content across channels
  • Proficiency in Microsoft Office, including Outlook, Teams, and Monday.com
  • Familiar with key Adobe Creative Cloud programs used for content creation, editing, and digital media management
  • Print Media Knowledge (Ideal): Understands the requirements for print media, including designing banners, posters, and print advertisements
  • Ensures high-quality work with a sharp eye for detail, producing polished marketing materials
  • Proficient in using social media platforms for brand marketing, including but not limited to Facebook, Instagram, Twitter, LinkedIn
  • Ability to produce engaging short-form video content for use on social channels, shot on a mobile device to align with current social media trends
  • Demonstrates a keen interest in personal and professional development, seeking out opportunities for growth and knowledge acquisition
  • Full clean UK driving licence

Shepherd Neame may be Britain's oldest brewer but our approach is anything but old-fashioned. We are an authentic, independent business, yet flexible and agile, and that has enabled us to survive and thrive based on the following Sheps Skills:

  • Working Together
  • Pride and Passion
  • Authenticity
  • Sheps Spirit

Who are we?

Britain's oldest brewer, Shepherd Neame, has been based in the market town of Faversham, Kent for over 300 years. An independent family business, we boast an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline. We employ around 1,500 team members across our pub estate and more than 270 at our Brewery and Support Office.


Diversity, equality, and inclusion matter to Shepherd Neame. If you think you would be suited this role we would welcome your application regardless of age, disability status, ethnicity, gender, religion or sexual orientation. We strive to provide an inclusive and supportive working environment where all employees feel respected and supported in fulfilling their potential.

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