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Marketing - Saint Austell

4 months ago

Cornwall, United Kingdom St Austell Brewery Full time
Marketing - Saint Austell

Are you a strategic communicator with a passion for storytelling and a knack for engaging audiences? Are you able to commit to a fixed term contract and lead our communications efforts and make a meaningful impact? If so, this opportunity is for you

We are seeking a talented Head of Communications to join us on a fixed-term maternity cover contract basis and drive our communication strategies to new heights.

As head of communications, you will be responsible for developing and delivering St Austell Brewery's corporate communications strategy. From raising the profile of the company and enhancing our reputation through targeted media relations to driving engagement with our people through internal communications initiatives, you will be a passionate leader, inspiring a team to deliver on a compelling multi-channel plan. Aligned to the company's business plan and growth ambitions, you will develop and maintain close, collaborative relationships across a wide range of stakeholders, to ensure St Austell Brewery's brand voice is consistent, heard, understood and respected.

About you

  • Experience of developing and implementing a comprehensive communications strategy aligned with St Austell Brewery's goals and objectives.
  • Ability to lead and inspire a team of communication professionals to deliver impactful campaigns and initiatives.
  • Experience of maintaining strong relationships with the media, trade organisations (eg. BBPA, BII, CAMRA), influencers, charities, and leaders / politicians in local communities.
  • Demonstrable experience of driving targeted PR activity to support our overarching marketing strategy - driving footfall into our pubs, boosting beer sales and profiling leaders / future leaders across the business (B2B and B2C).
  • Able to maintain a consistent brand voice across St Austell Brewery's social media channels to enhance reputation, boost sales, drive recruitment (e.g. LinkedIn) and elevate what we do best (e.g. championing cask). Able to raise the profile of our Charitable Trust / sustainability & regeneration activity.
  • Proven experience in a senior communications role, preferably experience working in an agency, or an in-house PR, marketing, or communications role.
  • Commercial acumen and awareness of wider business issues, macro trends and opportunities when making decisions.
  • Provide informed, professional and strategic counsel on issues that affect reputation, challenges and opportunities.
  • A team player with well-developed people skills - listens to others, actively contributes, and shows commitment to building relationships within the team, pubs, and wider business.
  • Strong stakeholder management and networking skills. Substantial experience of working in a PR / communications team.
  • Vast experience with crisis management; able to demonstrate both proactive planning (e.g. monitoring of risk registers and media training) and reactive handling (e.g. preparation of statements against enquiries, internal media briefings).
  • Able to lead, mentor and inspire a team of communications professionals providing guidance, support and resource allocation oversight to ensure the successful delivery of communications initiatives.

What we offer in return:

  • 25 days annual leave (plus 8 bank holidays).
  • 30% discount on food & drink and 50% discount on accommodation.
  • Fantastic training & career development opportunities.
  • Discounted membership with local businesses.
  • Cycle to work scheme.
  • Company bonus scheme.
  • Health cash plan.

Additional Info

This roll is hybrid and will require the successful applicant to complete 3 days at St Austell Brewery. We are looking for someone to join us from August 2024 for a 14 months fixed term maternity leave contract..

For further details and a job description please email recruitment@staustellbrewery.co.uk

St Austell Brewery is an Equal Opportunities employer, and we positively encourage applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We also welcome requests for flexible working.

Early applications are encouraged as we'll review applications throughout the recruitment process and reserve the right to close the advert at any time. Please note that we politely request no contact from recruitment agencies or media sales. Speculative CVs from recruitment agencies won't be accepted, nor the fees associated with them.

Please note we are not able to offer UK job sponsorship for this role or a relocation package.