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Paid Media Manager

4 weeks ago

The City of Brighton and Hove, United Kingdom Arke Full time

Salary: £37,500 - £42,500 dependent on experience + OTE


If you think you are the right match for the following opportunity, apply after reading the complete description.

We are looking for an experienced Paid Media Manager to join our multi-award-winning team, working across our varied client portfolio. You’ll play a key role in leading and managing our paid media efforts and activity across several key accounts and channels, creating strategic media plans, and optimisation/creation of client campaigns. The role is critical to the growth of Arke Agency, as it delivers best-in-class client satisfaction, efficient project delivery, and strategic account planning. We’re looking for someone who can contribute to Arke’s growth and innovation with a passion for digital advertising and a proven track record of delivering successful paid media campaigns.

Who we are:

Arke is a multi-award-winning, bold, and innovative digital marketing agency based in Brighton. We break norms and merge creativity with strategy to deliver campaigns and customer experiences that don’t just hit targets—they redefine them. Driven, curious, and unapologetically ambitious, we push boundaries to help our clients lead their industries while staying true to our values: Be Real, Be Curious, Be Bold.

Experience:

  • Seasoned Expertise: You have 5+ years of relevant and hands-on agency/publisher experience in a Paid Media or Digital Advertising role, with experience managing campaigns across paid search, social, video, programmatic, D(OOH).
  • Digital Knowledge: Your digital expertise is extensive, with a deep understanding of digital marketing strategies and experience successfully managing complex digital projects, campaigns, and initiatives. Experience with tools like Google Tag Manager and Looker Studio is a plus
  • Skilled Communicator: You are a skilled communicator with a demonstrated ability to excel in client and internal communications. Your exceptional influencing and negotiation skills ensure successful relationship management.
  • Campaign Optimisation: You have a strong background in optimising paid media campaigns to exceed KPIs, with a focus on data-driven decision-making and the ability to understand and manage multiple accounts for clients across a variety of industries.
  • Challenger: You are comfortable having open and frank communication with clients and internally. If you aren’t comfortable or confident in the direction of progress, planning, or strategy, you can challenge it backed by reason, evidence, experience, and data.
  • Data-Driven Decision Maker: Your decisions are informed by data and insights, enabling you to optimise strategies and achieve exceptional outcomes for your clients continuously.
  • Innovative Thinker: You are proactive in researching and implementing new media channels and strategies to stay ahead of industry trends.
  • Industry Expert: You have a passion for the marketing industry, and you stay ahead of the curve with a strong appetite for knowledge about emerging trends and the future of our industry and clients.
  • Creative Problem Solver: As a naturally creative thinker, you thrive on managing challenges as they arise, leveraging your problem-solving skills to achieve your campaign objectives.
  • Analytical Mindset: You possess strong analytical skills, enabling you to conduct an in-depth analysis of campaign performance and identify areas for improvement.
  • Leadership and Mentorship: You have experience leading and mentoring junior team members, fostering a culture of growth and continuous improvement.
  • Organisation: Your organisational skills are second to none, and you approach your role with a digital-first mindset, ensuring seamless campaign management and client satisfaction.

Responsibilities:

  • Industry Expertise: Stay current with industry updates across Arke's client base and within the marketing industry, focusing on paid media, creative, and digital trends to provide strategic insights and recommendations.
  • Campaign Management: Lead the planning, development, and execution of paid media strategies, ensuring alignment with business goals and KPIs.
  • Strategic Planning: Independently develop and execute proactive, future-focused annual client strategies that drive growth, deliver value, and align with Arke's business objectives.
  • Performance Optimisation: Manage and optimise campaigns across various channels, including Google Ads, Meta platforms, and other relevant media, to exceed KPIs and drive client success.
  • Strategic Insights: Conduct in-depth analysis of campaign performance, identifying areas for improvement and implementing data-driven optimisations.
  • Target Achievement: Accurately forecast and meet/exceed monthly and quarterly targets assigned to your specific client base, showcasing your ability to drive financial results and maintain/improve client satisfaction.
  • Service Expansion: Actively promote and provide input on expanding Arke's services in response to client demand and feedback. Drive access to and use of Arke’s full-service offering, contributing to the company's growth and diversification.
  • Innovative Solutions: Research and explore new media channels to expand Arke's media mix and drive innovation.
  • Collaborative Execution: Collaborate with Account Management, Creative, and Digital teams to ensure cohesive and effective campaign execution.
  • Content Creation: Write compelling and optimised copy for campaigns in collaboration with marketing and creative teams.
  • Leadership and Mentoring: Lead and mentor junior team members, fostering a culture of growth and continuous improvement.
  • Tender Submissions: Provide input into tender submissions, taking responsibility for allocated sections and ensuring they are delivered successfully.
  • Process Improvement: Offer insights and ideas for internal process improvements and contribute to fostering a culture of innovation and excellence within Arke.
  • Continuous Learning: Participate in cross-team training, 1-2-many webinars, and identify online training sessions and courses to support your professional development and growth.
  • Time Management: Measure and audit all project time within Arke's project management system (TeamWork), ensuring accurate billable time and resource allocation tracking.

Who you are:

  • You’re Real: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diversity and diverse ways of working. We are accepting of new ideas, new partnerships, and new ways of doing things.
  • You’re Curious: We believe in the power of curiosity, always hungry to know more, to challenge known truths and to uncover new trends, innovations and approaches. We never want to do the “same old”, we push boundaries and bring excitement to all we do. 
  • You’re Bold: We encourage creative thinking and conviction in your delivery. We embrace differences and use this as our USP to show our innovative approach to often similar challenges.

As an equal opportunity employer, we actively encourage diversity and respect the independent perspectives of all.

Package:

You will be an integral part of an exciting and fast-growing company that is proud to be:

  • A Living Wage employer
  • A certified Great Place to Work
  • A member of the Endometriosis Friendly Employer Scheme
  • A member of the IPA Accelerator Scheme, providing you access to industry-leading training and resources

Every member of staff’s personal development is extremely important to us. So, you will receive a personalised progression plan crafted to suit your ambitions and all the training required to help you achieve them.

We also have a generous benefits package, including:

  • Annual Leave: 25days of paid holiday, in addition to public holidays.
  • Special Days Off: An extra day off to celebrate your birthday.
  • Remote Work: The flexibility to work from home on Tuesdays and Wednesdays.
  • Loyalty Holidays: An additional day of holiday for each year of service as a token of our appreciation for your dedication.
  • Volunteering Leave: Two extra days of paid leave annually to support volunteering activities of your choice.
  • Pension Scheme: A comprehensive pension plan to support your future.
  • Profit Sharing: Eligibility for participation in the company's profit-sharing scheme, allowing you to share in our success.
  • Benefits Options: A choice between the Pirkx benefits scheme, Vitality health insurance or a gym membership.
  • Flexible Working: Flexi-time and Time Off in Lieu (TOIL) to help you balance work and personal commitments.
  • Employee Events: Seasonal events arranged by our Culture Committee
  • Friday Perks: Early finishes on Fridays, accompanied by social drinks to kick off the weekend right.

This package is designed to reward your hard work and commitment and support your health, well-being, and work-life balance.