Wedding & Events Sales Manager - Birchwood Park Golf Club - Wilmington, Dartford
4 weeks ago
Wedding & Events Sales Manager - Birchwood Park Golf Club - Wilmington, Dartford
LOCATION: BIRCHWOOD PARK GOLF & COUNTRY CLUB
POSITION: WEDDING & EVENTS SALES MANAGER
REPORTS TO: GENERAL MANAGER / HEAD OF SALES
VISION OF THE ROLE:
Overall responsibility and accountability for the club's function sales performance. To maximise revenue through the collaborative relationship with the Marketing team ensuring relevant and robust communication to all potential groups of customers.
To nurture, develop and retain a team of sales professionals for the club.
To safeguard the long-term success of Burhill Golf Ltd for its stakeholders, the Sales Manager will display determination and focus in guiding the sales team to the highest level ensuring that Burhill Golf Ltd and our locations are recognised as great quality and great value facilities.
Overview of Role & Responsibilities:
- Achieve monthly sales targets for functions, and set-up future business by meeting or exceeding pace targets.
- Lead, coach and develop the sales executive whilst leading by example and from the front to achieve the required KPI's and results.
- Maximising the revenue potential and yield through confident price presentation and strong business acumen.
- Induct, train, and provide continuous development and feedback for their sales executive/s.
- Effectively convert prospects to clients/members through converting in-bound prospects and those lead-generated from networking, business development and marketing activities
- Champion all sales activity, prospecting, follow up calls and appointments.
- Ensure that all sales procedures are understood and executed.
- Enhance the club's social media and community presence.
- You will be a key member of the club's leadership team and be part of creating a great working environment.
- Build a rapport with Heads of Department ensuring detailed and effective communication, especially regarding club function and golf day business.
- Effectively cover, lead and manage wider sales team in the absence of fellow SM
MEASUREMENT OF SUCCESS:
- The Sales Manager will be measured against key criteria:
- Revenue and/or unit sales individually, of team, and collectively
- General Manager reviews, Head of Sales feedback, personal objectives
- Repeat business where applicable
- Sales yield
- Effective placement of business
- Compliance to company processes and procedures
- Communication to all parties involved with sales activity including operational team, colleagues and client
- Audit, mystery shop and spot-check compliance
- Development, continual improvement and sustained motivation of sales executives
- Performance management of, and communication to sales executives including regular documented team meetings and 121's inclusive of clear SMART objectives
- Ongoing transparent communication of performance and pro-active plans to address or enhance trends/pace as necessary
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