Event Marketing Manager
3 weeks ago
Event Marketing Manager
£40,000+ per annum (dependent on experience)
Onsite, Greater London/Essex
About Us
We are a dynamic and award-winning events and media company with a strong portfolio of industry-leading events, publications, and digital platforms. Our team is passionate about creating exceptional experiences and delivering outstanding results. If you thrive in a fast-paced environment and love bringing brands to life, we’d love to hear from you
Marketing Manager – Industry-Leading Trade Event
We’re looking for an innovative and results-driven Marketing Manager to take our flagship trade event to the next level. If you excel at crafting compelling marketing strategies, executing high-impact campaigns, and engaging industry professionals, this is the perfect opportunity for you.
About the Event
This premier industry event is a hub for professionals across the sector, offering cutting-edge insights, networking opportunities, and access to the latest innovations. Your role will be pivotal in driving awareness, increasing engagement, and ensuring the continued growth and success of the event.
Key Responsibilities:
Strategic Planning
- Develop and implement multi-channel marketing strategies to enhance brand awareness and drive attendance.
- Analyse market trends, audience behaviour, and competitor activity to refine and optimize campaigns.
Campaign Management
- Lead the execution of integrated marketing campaigns across digital, print, social media, email, and PR.
- Collaborate with internal teams and external partners to ensure a cohesive brand message.
Content & Communications
- Oversee the creation of engaging content for promotional materials, websites, newsletters, and social media.
- Ensure all content is on-brand and resonates with target audiences.
Audience Engagement & Growth
- Develop initiatives to attract and retain exhibitors, sponsors, and attendees.
- Highlight key event features, speakers, and sessions through targeted campaigns.
Digital Marketing & Analytics
- Manage SEO, PPC, and paid social media campaigns to maximize reach and engagement.
- Monitor and analyse performance metrics, using insights to optimize marketing efforts.
Budget & ROI Management
- Oversee marketing budgets, ensuring cost-effective strategies that deliver strong ROI.
- Track spending and report on campaign effectiveness.
Stakeholder & Industry Relations
- Build and maintain strong relationships with sponsors, media, and industry influencers.
- Represent the event at key industry gatherings to enhance visibility and partnerships.
Team Leadership
- Lead and mentor the marketing team, fostering a creative and high-performing environment.
- Share expertise and encourage innovation within the team.
What You Bring
- Proven experience in marketing, ideally within events, media, or a related industry.
- Strong digital marketing skills, including social media, analytics, and campaign management.
- Excellent communication and relationship-building abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- A balance of creative thinking and strategic execution.
- Proficiency with marketing platforms and data-driven decision-making.
Why Join Us?
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and energetic team culture.
- The chance to play a key role in an industry-leading event.
If you’re ready to make an impact and drive the success of an exciting, high-profile event, we’d love to hear from you
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