Head of Events

3 days ago

Fleet, United Kingdom The Brain Tumour Charity Full time

Named Charity of the Year by Just Giving Awards 2022, we’re committed to moving further, faster to accelerate change for everyone affected by a brain tumour. Brain tumours kill more children and adults under 40 in the UK than any other cancer. We know that a cure can’t wait.  

As Head of Events, you will l have the opportunity to shape the growth and impact of The Brain Tumour Charity’s Events team. As the leader of our Events programme, you’ll be responsible for inspiring and guiding a team of six as they deliver a calendar of extraordinary events, from income generating to engagement event activities, including our ever-growing challenge events programme, our new special event programme, our flagship event - The Twilight Walk - and a number of family days.  

Working collaboratively across fundraising, you’ll help deliver unforgettable experiences that engage our supporters and raise vital funds. You’ll drive an events strategy that generates £4 million in annual income and paves the way for long-term financial and community engagement. You’ll also work with our brilliant support and research teams to help deliver engaging events for our incredible community.  

Alongside our Marketing team, you’ll craft and execute a marketing approach to expand our reach, attracting new supporters and fuelling the growth of our events portfolio. Together, we’ll continue to push the boundaries, creating events that not only raise funds but also deepen our impact in the fight against brain tumours.  

Who we’re looking for: 

We’re looking for a driven, collaborative, and ambitious individual with a wealth of experience in managing and delivering exceptional events across a diverse fundraising portfolio. You’ll be equally at home overseeing our London Marathon team of 100+, orchestrating a bespoke trek across the Sahara, or running a prestigious awards evening or high-value gala dinner. With outstanding stewardship and people management at your core, you’ll have a sharp eye for spotting opportunities for both the team and individuals within the team and a passion for innovating new ways to raise vital funds through events. 

You’ll bring the energy to hit the ground running, seamlessly stepping into our established events programme and building on its incredible success. Confident in managing seven-figure budgets and delivering on ambitious targets, you’ll help drive forward our mission to defeat brain tumours faster. 

Key accountabilities: 

  • Manage and deliver a year-round events fundraising programme which includes maximising challenge events, achieving 6 figure income from our flagship mass participation walking event and continuing to grow engagement  

  • Deliver on and refine our six-year fundraising strategy, building and maintaining a good understanding of the needs of each of our programmes (challenge, flagship, special, and operational), priorities and desired charitable goals  

  • Lead on the strategy for our flagship event; The Twilight Walk to develop it to a £1m income generating event over the next three years 

  • Identify events, both new and existing, to acquire new audiences from and effectively grow our portfolio both in participation and income 

  • Work closely with the Philanthropy and Partnerships teams to develop and deliver our new Special Events programme. Identify new event opportunities for high value income to support our existing and core activity and lead on delivery and execution of those events 

  • Deliver best in class events which meet and exceed fundraising targets and garner positive recognition across the sector  

  • Develop our stewardship programme and supporter care, maximising cross selling opportunities to ensure continued support across all event activities within our portfolio  

  • Develop appropriate budgets in collaboration with other members of the team  

  • Maintain effective monitoring practices to identify new event opportunities  

  • Lead, manage, develop and inspire the team of three Senior Events Officers, two Events Officers, an Events Assistant and an Intern, overseeing projects and ensuring activities meet objectives  

  • Ensure all processes and procedures are in place and adhered to for all events including income coding, risk assessments, data protection and updating our CRM (Salesforce)  

  • Work with the Marketing and Digital team to develop and deliver marketing plans to ensure we achieve target numbers of participants for all events 

  • Be a key member of our extended leadership team, and contribute to the development and delivery of the organisation’s wider strategy, through knowledge of the funding landscape  

 

You’ll be a great fit if: 

We encourage you to apply to the role even if you do not meet all of the criteria. 

Experience: 

  • A track record of delivering end to end events that have raised at least six figures 

  • Demonstrable experience of raising money from third party sporting/challenge and mass participation events 

  • Demonstrable experience of delivering special events 

  • Proven track record of managing a team to develop and deliver events and to achieve income targets 

  • Track record of stewarding event participants including high value and senior stakeholders 

  • Experience of innovating new events and products to increase income and supporter engagement 

  • Demonstrable experience of financial and budget management  

Knowledge, Skills & Abilities: 

  • Up to date knowledge of best practice, regulations and new innovations concerning fundraising events 

  • Excellent understanding of the motivations and needs of fundraisers taking part in events 

  • Excellent management skills and ability to lead a team and influence across a wider range of stakeholders and facilitate cross team working 

  • First class organisational and workload management skills 

  • IT skills including CRM (Salesforce) 

  • Understanding of and empathy with the brain tumour community 

*Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time. 

 

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