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Ads Marketing Manager
4 weeks ago
Job Title: Ads Marketing Manager
Client Location: Central London - Hybrid (3 days on-site)
Starting: Jan 2024
Salary/Pay Rate: TBC (PAYE)
Hours: Full-time
Duration: 11/12 months
Our client is a prominent global entertainment provider with millions of members worldwide. Known for its innovative approach to delivering high-quality content, the company is pioneering an ad-supported offering to engage advertisers and drive business growth.
The Team
The Ads Marketing team crafts the company's advertising narrative, shaping strategies that engage global audiences. This team drives awareness and builds excitement among advertising partners by activating messaging across sales and non-sales channels.
The Opportunity
This 12-month contract offers a chance to join the Ads Marketing team as a Manager focused on the UK market. Based in London, you'll develop strategies and execute initiatives that enhance the company's advertising presence in the UK. You'll collaborate with cross-functional teams, manage impactful campaigns, and build deep relationships with advertising partners.
This role requires a self-starter who excels in B2B marketing, understands digital advertising, and thrives in a fast-paced, innovative environment.
Key Responsibilities
- Go-to-Market Strategies: Develop strategies and narratives to empower the Sales team and engage advertising clients. Align UK messaging with global marketing strategies.
- Event Strategy & Engagement: Lead the company's presence at local industry events, ensuring maximum impact.
- Cross-functional Collaboration: Partner with internal teams (Communications, Ad Product, Research, Sales, and more) to align messaging across all touchpoints.
- Business Goal Alignment: Translate business objectives into marketing strategies, identifying key audiences and regions to target.
- Data-driven Insights: Leverage data and insights to create compelling B2B stories tailored to the UK market.
- Advertiser Relationships: Build relationships with advertiser partners, gathering insights to influence product and marketing strategies.
- Trade Body Management: Represent the company in relationships with trade bodies like the IAB to enhance industry presence.
- Leadership Updates: Regularly update leadership with comprehensive overviews of successes, challenges, and recommendations for market strategies/
Qualifications
- Sold experience (ideally 7+ years) in B2B marketing, product marketing, or digital advertising.
- Strong knowledge of the CTV, OTT, or streaming industry preferred.
- Proven skills in crafting product narratives, messaging, and collateral.
- Expertise in event marketing and creating impactful activations for industry engagements.
- Ability to generate innovative ideas and manage multiple projects under tight deadlines.
- Experience producing a variety of marketing content, including presentations, blog posts, and thought leadership pieces.
- Exceptional ability to work cross-functionally, align diverse stakeholders, and scale communications.
- A proactive, entrepreneurial mindset that thrives in a fast-paced environment.
Apply now to help shape the future of advertising at one of the most innovative companies in the industry
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
