Communications and Digital Marketing Manager

Size of Wales is looking to recruit an experienced and organised individual to strategically plan and implement all of Size of Wales’ communications whilst developing innovative ways to reach new audiences and maximise digital fundraising and marketing opportunities. This role will cover all areas of Size of Wales’ work. This includes tropical forest projects, education and advocacy.

The Role

The Communications and Digital Marketing Manager will be responsible for the strategic planning and implementation of all of Size of Wales’ communications activities, including press and other media relations, campaigns, social media, website, newsletter, and videos. This will involve engaging with the Size of Wales team (around 13) and partners in Wales and countries overseas in South America, Africa and South-East Asia, to create inspiring and innovative content. Communication methods within the team are varied and include, for example, emails, virtual, hybrid or in-person meetings etc.

The digital fundraising element of the role will involve finding new and innovative ways to reach new audiences, increase supporters, and raise the profile of our campaigns and programmes, whilst exploring and maximising exciting digital fundraising opportunities. The role requires good Welsh language (oral and written).

The Communications and Digital Marketing Manager will, in collaboration with the education team, support the development of Size of Wales education resources and make them available to schools, teachers, young people and the general public. Working closely with the education team, the role will be to support the education programme engaging with communities and co-leading our annual awareness campaign. This may include video case studies, blogs, social media coverage of the programme, marketing and publicity and public engagement.

The Communications and Digital Marketing Manager will be responsible for the following:

Strategy

●      Updating and/or developing the vibrant communications strategy and plan for Size of Wales, including joint communication plans with key stakeholders on the Welsh Government funded Mbale Tree Planting Programme

●      Working closely with the Director and Deputy Director, to develop and deliver a digital fundraising strategy that supports Size of Wales’ aims and maximises income from a range of sources

Media

●      Managing relations with Welsh and UK press and media, including news distribution and feature placement

Website and social media

●      Maintaining and improving the Size of Wales bilingual WordPress website, such as regular content updates from forest partners

●      Education resources maintained on Size of Wales website and the newly designed child-friendly area of the website

●      All aspects of Size of Wales’ social media communications (including Twitter, Facebook, Instagram and LinkedIn) in both English and Welsh

Resource and content development

●      Leading the design and development of promotional material such as banners, posters and leaflets

●      Preparing (including gathering content from the team and preparing content) and sending out our newsletters, blog pieces, and engaging material to our mailing list and regular givers

●      Leading on digital design and template creation e.g. reports, invites and case studies

●      Supporting the design and production of education resources

●      Developing case study videos of school activities and adapting these to different target audiences.

●      Support the design of resources for Size of Wales’ Deforestation Free Nation campaign, such as policy papers, toolkits, and promotional material.

●      Creating and editing audiovisual content from forest partners overseas for use on website / social media.

Events

●      Working with the community outreach and engagement team to plan and attend relevant events.

Digital Marketing and fundraising

●      Developing our individual and community giving approach, ensuring we expand our supporter base and shape supporter journeys

●      Supporting existing and new corporate partnerships (with respective team lead) by providing engaging content

●      Leading on and managing Size of Wales’ digital fundraising appeals such as Festive Trees

Safeguarding and Inclusion

●      Implementing safeguarding best practices and ethical storytelling across all our communications work

●      Ensuring that all communications are accessible and inclusive of all and embed antiracism and anti-oppressive practices in all that you do

Regulation

●      Managing and maintaining Size of Wales' mailing lists, including ensuring that the correct procedure has been adhered to for opting in or out of receiving information from Size of Wales and ensuring compliance with data protection regulation

●      Ensuring all data, including personal, team, partners and donors, is maintained and processed in compliance with the data protection rule.

Monitoring and Evaluation

●      Monitoring and evaluating the effectiveness and impact of our communications and marketing work.

●      Ensure our communications are data-driven

Management

The role currently does not involve staff management but may include line management of approximately 1 or 2 members of staff in the future, some budget management and work with volunteers.

You will be a welcomed team member, regularly engaging in team meetings and events, contributing to the organisational development of the charity and furthering your continued professional development in line with your role and beyond.

Selection Criteria

Minimum criteria for interview selection is 60% of the Selection Criteria. Please see the Selection Criteria Assessment Table for details.

●      Substantial and demonstrable experience of working in communications, digital fundraising, campaigns and marketing roles, including some experience in planning and executing media and communications programmes and running digital appeals or a higher qualification such as a degree.

●      Experience of, or willingness to learn digital fundraising. 

●      Good written communication skills and the ability to spot and communicate a powerful story simply and in an engaging way. Understanding of the principles of ethical content gathering and storytelling.

●      Good standard of written and spoken English and Welsh

●      Good digital design skills or ability to oversee design work

●      Good organisational skills, including the ability to manage and prioritise own work and work on any direct reports without close supervision

●      Strong IT and digital skills, including Google, social media platforms, mailing list databases and the creation of short videos

●      Good interpersonal skills, including the ability to represent Size of Wales at events and establish and nurture strong external partnerships

●      Good teamwork skills, able to build and nurture good relationships with colleagues

●      Experience of monitoring, evaluating and reporting on communications and marketing activities including digital analytics tools

●      Willingness to embody equity, diversity and inclusion principles

Training will be provided to ensure that all candidates feel supported in their role and progress in their career development. Welsh language training will be offered to support learning if necessary. IT training in WordPress and other essential software will also be offered.

Travel across Wales will be required.