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Marketing Executive

3 months ago

Droitwich Spa, United Kingdom Parkwood Leisure Ltd Full time

Marketing Executive - Remote / Droitwich, Worcestershire

Location: Remote Working with Regular Travel

About Parkwood Leisure

Parkwood Leisure was established over 20 years ago and is one of the UK's leading operators of publicly owned leisure facilities. We're a company that's proud to deliver a first-class service to each of the 75 sites we manage and to help provide a healthier and happier lifestyle to the communities we serve.

Our dynamic in-house team is responsible for marketing to a broad customer base across a diverse range of leisure experiences including health and fitness, golf, swimming, theatre, outdoor activities and heritage experiences.

The Job

We are looking for an experienced marketing professional to be at the forefront of local marketing campaigns; supporting, developing and implementing initiatives to drive brand awareness, customer engagement and ultimately business growth.

Working closely with the Senior Marketing Manager, other members of the Marketing Team, as well as key partners across Parkwood's facilities, you will be responsible for, amongst other things:

  • developing and implementing cohesive marketing plans to drive lead generation, increase brand awareness, market share, and customer engagement across all channels, including online, social media, email, print, and events
  • overseeing the creation and delivery of marketing collateral, such as brochures, adverts, press releases, social media posts, local publicity and promotional materials, ensuring high-quality and on-brand materials
  • growing and managing Parkwood's online presence, by writing creative content, adapting positive news stories from Sites, also facilitating photo and videography shoots, all to create engaging content to post on our channels and further engage local communities
  • Developing an understanding specific audiences and unique value propositions of Parkwood's facilities to enable focussed targeting

The Person

  • Calm, collaborative, and a proactive self-starter who is able to manage their own time productively
  • Excellent attention to detail, especially with written and verbal communication skills, to both craft campaign messages, also to respond to comments and address customer enquiries promptly and professionally
  • Excellent planning, project management and organisational skills; to deliver multiple projects on time and to a high standard
  • Excellent people skills, enabling you to build successful relationships with key stakeholders to support them with promotional opportunities
  • Ability to problem solve issues and overcome obstacles in campaign execution
  • Up-to-date with key marketing trends; especially social media and digital advertising
  • Ability to deliver feedback thoughtfully and receive it gracefully

Essential

  • Demonstrable and relevant experience, of two, or more years, in a similar marketing role, gained ideally within a fast-paced B2C business environment
  • Strong knowledge of digital marketing strategies, platforms and tools
  • Excellent analytical and project management skills
  • Outstanding communication and interpersonal abilities.
  • Creative mindset with the ability to think outside the box.
  • Strong copywriting skills.

Desirable

  • A recognised qualification in marketing, or a related discipline.
  • Previous content management system experience for updating the Leisure Centre web pages.

Primary Responsibilities

  • Campaign Development: Support with the creation and execution of local marketing campaigns to promote the activities being undertaken by Parkwood's estate of Leisure Centre, also their local community initiatives
  • Planning: Develop targeted marketing strategies specific to leisure centres, focusing on local demographics, seasonal trends, and community needs
  • Digital Marketing Campaigns: Support with the execution of campaigns across our social media platforms to engage with our community and attract new customers. Also support with paid campaigns, to boost online visibility, ultimately sales
  • Social Media Advertising: Support with running campaigns
  • Brand Guardian & Management: Enhance and maintain the leisure centre's brand image, ensuring consistency across all marketing channels, and presence within the local Site and also local community where relevant
  • Partnership Development: Build relationships with key stakeholders at Sites, also with local influencers to foster continued engagement and support for their initiatives
  • Public Relations: Support the Senior Marketing Manager with press and social media relations and secure press coverage to raise awareness of the leisure centre's activities and community projects

Creative, Analytical, and Technical Skills

  • Ability to create engaging, unique campaigns and content, including text, images, and videos tailored to different platforms, to enable Parkwood's content to stand out in a crowded leisure media landscape
  • Performance Metrics and Reporting: Track and report on the effectiveness of marketing campaigns and community initiatives to ensure goals are met and inform future planning
  • Trend Awareness: Keeping up-to-date with the latest trends, tools, and best practices in social media marketing.

What can Parkwood Leisure offer you?

  • REMUNERATION: £27,750 per annum.
  • BENEFITS: Laptop and FREE use of Parkwood Leisure Centre facilities throughout the UK and Wales.
  • REMOTE WORKING: With regular travel to Parkwood Sites.
  • OPPORTUNITIES: Further development and progression within a forward thinking and expanding leisure group.
  • HOLIDAYS: 22 Days annual leave plus Statutory Holidays.
  • NOTICE PERIOD: 1 Month.
  • PENSION: NEST auto enrolment.

How to Apply

If you feel like you'd be successful in this role or are interested to know more, we'd love to hear from you. Please apply today with a letter of application and CV.

We are proud to be Equal Opportunity Employers that are committed to inclusion and diversity.

If you are interested in applying for this role, we suggest that you do so at the earliest opportunity to avoid disappointment as interviews will be held throughout the process. Please note that if you have not received correspondence within 21 days then please assume your application has been unsuccessful on this occasion.