BCG X Product Marketing Manager

Found in: Talent UK A C2 - 2 weeks ago

London, United Kingdom Boston Consulting Group Full time
WHAT YOU'LL DO
Product branding:
  • Support the rollout of BCG X product branding guidelines across all existing and new products ranging from naming, visual identity and product UX/UI
  • Work with the Global Marketing team to ensure that BCG X branding guidelines are followed by all product marketing materials
Marketing plans and GTM strategy:
  • Develop and execute tailored, product-specific marketing plans and strategies within BCG X's business context
  • Craft client-centric product narratives to ensure continuity of messaging and presentation of product value and benefits
  • Provide guidance to the product teams on their go-to-marketing strategy and identify channels and content for demand generation campaigns
  • Support flagships with annual marketing review and refinement of strategy
  • Support product teams as they target multiple internal and external audiences
Product Marketing Execution:
  • Develop and execute key marketing tools such as product videos, thought leadership, collateral, digital presence, proposal pitches, and virtual trainings
  • Partner with product team to translate technical information into commercially relevant assets
  • Work with internal resources and with BCG-contracted creative design agencies to create creative assets (e.g., videos, collateral, microsites, infographics)
  • Work across practice area, global and regional marketing to embed products in key BCG activations (e.g., events, meetings, microsites, newsletters)
  • Supports collection, analysis and actioning of voice of the customer feedback
Marketing measurement:
  • Create and share a framework through which teams can evaluate the effectiveness of their product marketing activities
  • Share best practices across products including specific slides or collateral examples

YOU'RE GOOD AT
The Product Marketing Manager position will support the product marketing agenda to drive awareness of
BCG X's products which serve as our go-to-market. He/She would develop and execute leading-edge
marketing plans for a suite of products to drive commercial traction across internal and external channels -
ensuring products are embedded in all marketing initiatives. Marketing activities include branding, internal
and external campaign management, collateral development, management of external creative agencies,
blogs and publications, marketing measurement, conferences, and events (BCG-branded or BCG-sponsored),
and oversight of internal communication activities. This individual will work closely with our flagship
products, provide guidance for medium/small products, and participate in other key projects to further BCG
X's marketing agenda.
YOU BRING (EXPERIENCE & QUALIFICATIONS)
  • Bachelor's degree in Marketing, Business, Communications or related field. Master's degree is a plus.
  • Minimum 8-10 years of experience in marketing and communications, ideally in B2B technology space.
  • Results-driven, operates well under pressure, and is fearless in setting and managing expectations.
  • Proven history of developing and executing successful external marketing communications strategies. Able to transform creative ideas into impactful campaigns across multiple audiences and platforms.
  • Strong communication and listening skills. You are clear, direct, and understand how to adapt communications both written and verbal depending on who your audience is.
  • Ability to build relationships and influence senior marketing leaders, BCG Partners, and Solution Business Directors.
  • Demonstrated strong organizational and teaming skills with the ability to work effectively in a global environment with people at all organizational levels.
  • Fluent in English, additional languages are a plus.

YOU'LL WORK WITH
BCG's marketing team drives the firm's reputation as a thought leader. We work to strengthen and protect BCG's brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.

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