Partnership Marketing Manager

4 weeks ago

London, United Kingdom Chelsea FC Full time

Partnership Marketing Manager - Stamford Bridge, London

DEPARTMENT: Brand & Partnership Marketing

REPORTING TO: Partnership Marketing Lead

JOB FUNCTION: The purpose of this role is to manage the end-to-end process for delivering the Club’s commercial partners’ marketing campaigns across Chelsea FC marketing ecosystem

DIRECT REPORTS: 1x Partnership Marketing Executive

LOCATION: Stamford Bridge – occasional travel maybe required

CONTRACT: Permanent – 35 hours a week

PLAY YOUR PART (Main Responsibilities): Management of the planning, delivery and evaluation of contractual partner marketing campaigns that span digital, social, email, content, experiential, PR and match day.  

  • Support the Partner Marketing Lead in building, delivering and optimizing season-long partnership marketing programs for current partners that target full-funnel objectives to deliver YOY growth across Partnership Marketing KPIs. 
  • Supporting the Partnership Marketing Lead on the development of processes to optimise internal and external workflows to improve efficiency.  
  • Build strategic campaign plans for partners, delivered across the Club’s global and local marketing channels, that also support wider Club objectives.  
  • Provide marketing expertise, insights and advice to ensure partners build successful campaigns. 
  • Develop data-led campaign reports with the Insights team to analyse, evaluate and optimize the impact of partner activations, ensuring the team is providing tangible insights to internal teams and external stakeholders.
  • Work closely with the Commercial Partnerships Team to ensure all partners' contractual marketing assets and campaign activations are delivered to a best-in-class standard.
  • Identify integration opportunities for partners within existing Club marketing initiatives.
  • Ensure partner marketing initiatives are approved against and meet the brand standards and guidelines of the Club.
  • Maintain & develop key internal relationships e.g. Commercial, Comms, Brand, Creative Studio, Insights, Performance, and Brand Experience.  
  • Line Management and development of 1 x Partnership Marketing Executive 
  • Constantly review the competitor landscape across key markets and provide updates to the wider teams and senior management.  
  • Support on commercial innovation projects (pre-season tours, media partnerships etc.) to create new sources of revenue through new and existing partners.  
  • Support Partnership Sales and commercial teams across new partnership development. 

DO THE RIGHT THING (Our Expectations): (NOT TO BE EDITED) 

  • To demonstrate and live by the club’s values; Here to Win, Be Brave, Do the Right Thing, Play Your Part, Many Teams, One Club and Proud to Be Chelsea 
  • To adhere to the club’s policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.  
  • To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels 
  • To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead 
  • To report any misconduct or suspected misconduct to the HR Department  

HERE TO WIN (Measures of Performance):

PROUD TO BE CHELSEA (Person Specification): 

 Experience:

 Skills and Behaviours:

  • Performance of our partners key KPIs globally.  
  • Revenue driven by new B2B sponsorship. 
  • Chelsea FC Brand awareness, consideration, and likeability globally. 
  • Fan sentiment. 
  • 3-5 years’ experience in a Marketing manager position 
  • Experience of writing, managing and delivering integrated marketing campaigns utilising a full range of marketing tools and channels.
  • Experience working in a sponsorship/commercial partnership environment is advantageous but not required.  
  • Experience with sponsorship contracts and rights packages advantageous.  
  • Extensive understanding of digital and social marketing best practices, channels and branded content.
  • Ability to articulate and influence key strategic decisions, build relationships and manage multiple stakeholders.
  • Outstanding organisational and project management skills.
  • Creative flair and confidence with a positive attitude.
  • Ability to work to tight deadlines and prioritise work in a demanding environment.
  • Proactive team player able to work individually and as part of a team.
  • Team player – being able to work with multiple teams to achieve a collective goal 
  • Excellent communicator with high attention to detail 
  • Commercially astute – The ability to think commercially and find strategic opportunities to increase Partnership Marketing inventory and commercial value 
  • Able to build strong relationships with key stakeholders around the Club  
  • Curious personality – keen to consistently learn and improve driving high standards 
  • Analytical – An ability to consume and analyse large datasets and identify insights and trends 
  • Creative thinker who can work through problems with a solution-based mindset 

Chelsea FC and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the Club. 

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