Marketing Manager

3 weeks ago

Blackburn, United Kingdom Freight Personnel Full time

We are now recruiting for a strategic and creative Marketing Manager to drive their network of over 160+ franchise partners through lead generation and campaign collateral to continue the group's accelerated growth.The main focus is to align campaign verticals that drive engagement throughout the conversion funnel for our franchise networks. Each campaign vertical will provide a specific product and service collateral targeting B2B and B2C customers for the network to capitalise from.This role offers the chance to take ownership of high-impact marketing initiatives with a significant budget, driving lead generation, customer engagement, and system-wide revenue growth through marketing funds.The successful candidate will oversee the full campaign lifecycle-from strategy development, creative and content planning, to delivering physical assets for in-store use and digital tools for franchise partners, reporting on their value. With direct reports to manage, this role requires strong leadership skills and a collaborative approach.Essential Skills and Experience* Proven track record of devising and executing marketing strategies, with a strong focus on product and service campaign rollouts across physical and digital channels.* Experience in managing large marketing budgets, optimising spend across multiple channels to achieve measurable outcomes.* Expertise in lead generation, utilising CRM platforms such as HubSpot or Salesforce, alongside analytics tools like Google Analytics, to nurture leads and enhance sales collaboration.* Strong knowledge of digital marketing, including SEO, PPC, social media, email marketing, and content creation.* Understanding of product and service marketing asset production, delivering campaigns tailored to network-wide solution centres.* Proficiency in advertising platforms, including Google AdWords and Microsoft Advertising, to execute and optimise PPC campaigns.* Skilled in office tools such as Microsoft Office Suite and Google Workspace for efficient reporting, collaboration, and presentations.* Familiarity with digital marketing tools, such as SEO software, social media management platforms, and email marketing systems, to deliver impactful campaigns.* Proficiency in Adobe Creative Suite (Photoshop, Illustrator, and InDesign) for designing high-quality marketing materials aligned with brand guidelines and campaign goals.* Strong organisational and analytical skills, combined with a creative mindset to interpret data, devise innovative strategies, and ensure campaigns deliver results.* Demonstrated ability to lead and mentor teams, ensuring alignment with marketing objectives and fostering a culture of collaboration and innovationSalary and Benefits:* £40,000 to £42,000* Plus 10% Bonus based on performance of company* 21 Days holiday to start plus Bank Holidays* Plus 1 day off for Volunteering* PensionTPBN1_UKTJ

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