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Bruton, United Kingdom The Newt in Somerset Full time
Marketing & Communications Manager - Bruton

Marketing and Communications ManagerUp to 45,000 plus annual performance bonus and fantastic benefitsBased full-time onsite at The Newt in Somersetwww.thenewtinsomerset.com
Our Marketing and Communications Manager

We are looking for a highly motivated and dynamic Marketing & Communications Manager. You will have a digital mindset, interest in people, hospitality, events, and storytelling; and be able to constantly seek innovative ways to enliven and connect with our global community via digitally driven campaigns.

Working as a key part of an in-house Communications team, reporting to the Head of Communications, you will be responsible for communicating and promoting the membership, hotel, farm and retail proposition, growing and retaining our customer community both online and 'IRL'. The role requires a confident individual with an eye for detail, brand and audience, and the expertise to find new opportunities for growth with a focus on digital campaigns; building effective strategies to raise awareness, acquire new leads and develop deeper relationships with target audiences according to short- and long-term business objectives.

You will need to be both strategic and creative, implementing comprehensive external communications that span across the sectors of tourism, hospitality, food, drink, and retail. You will utilise a range of platforms to achieve your goals, from digital to printed media, events and activations, engaging existing audiences while constantly thinking of tactical ways to acquire new ones.

From supporting events to handling PR requests and briefing the design of promotional brand materials, this diverse role incorporates a variety of activities that make up everything we do here at The Newt. An exciting time to join a consumer-centric, data driven team in which you can leverage your digital acumen to translate insights into impactful initiatives that elevate performance to new heights.

Key Responsibilities

  • Promoting and developing The Newt's membership, hotel, farm and retail proposition driving brand growth, commercial revenue, and customer retention.
  • Developing email campaigns, managing inhouse newsletter and driving digital membership proposition (Hubspot) to increase engagement, retention, and upsell opportunities. Continuously analyse email performance and report to the wider team.
  • Driving digital marketing initiatives and partnerships, utilizing your strategic mindset to create, execute and monitor digital campaigns across diverse touchpoints.
  • Managing brand website, overseeing copywriter and ensuring real time content whilst understanding analytical tools, such as Google Analytics.
  • Working with Events Manager and Head of Programmes to promote the annual estate programme.
  • Analysing and interpreting customer data and segmentation to continuously improve the proposition
  • Managing internal communications within the estate and beyond with strong collaboration skills across multiple departments - team spirit is essential to you
  • Managing local press to drive traffic to the estate and raise awareness of key estate happenings.
  • Collaborating with Social Media Manager to drive key estate messaging across all digital platforms.
  • Amplifying Partner Garden relationships to drive brand growth and storytelling

    What we can offer

  • A positive workplace environment with opportunities to develop both personally and professionally.
Stay in shape with complimentary use of our gym and wellbeing classesLook after your wellbeing with complimentary access to our Spa and swimming pools and our exclusive benefit of 50% off Spa Treatments.Enjoy shopping in both our shops on estate and online with 30% discount for all our colleagues and free delivery for any online purchases. Discover exclusive perks with our discounted hotel stays for staff, accompanied by a fantastic 30% discount at our restaurants.The opportunity to ensure your views are heard and shape the future of the business via our Employee Engine Room.Complimentary garden membership for the Newt and our partner gardens including the Eden Project, Kew Gardens and The Lost Gardens of HeliganComplimentary meal whilst on shift, created using fresh produce from our estate by our dedicated staff food chefsWe value your hard work and recognise your achievements through our colleague recognition programme "Newt Awards" with the opportunity to achieve a variety of amazing rewards including a complimentary Hotel Stay.Support from our Employee Assistance Programme for both yourself and your familyA team that knows how to have fun with regular team engagement activities including monthly Gather and Grow Motivational Speakers and our regular fun squad events, which include activities such as Go-Karting and Wine Tasting, to name but a few. Up to 30 days annual leave each year for our full-time teamWhat we're looking for

3 years experience in a similar role is desiredExcellent written and verbal communication skillsEnthusiasm and charismaDigitally savvyTask-drivenWell organised and ability to juggle short-, mid- and long-term objectivesConsistent performerEye for detailKnowledge of comparable business modelsCommunity management Working within a team and managing the interests of multiple stakeholdersInfluencing and negotiation skills to foster positive working relationshipsA flexible approach to work - you will wear many hats in this roleHospitality experience will be beneficial but is not essentialFull clean driving licenseWho are we - The Newt in SomersetNestled within an expanse of rolling fields and steeped in ancient history, our luxury country estate stands as a haven of refined elegance, inviting guests to explore acres of captivating gardens, meandering pathways, and enriching exhibitions - accessible 364 days a year for our members. Our hotel extends a warm welcome, offering a home-away-from-home experience where impeccable service flourishes in an ambiance of unassuming sophistication. Beyond the estate, the Newt's essence remains tangible, with our Ecommerce teams delivering our finest products to homes, while media and membership endeavours keep them informed of our latest developments. Behind the scenes, a tapestry of talented teams - from Housekeeping to HR, Finance to Farming - collaborates harmoniously, crafting an unforgettable journey of growth, development, and innovation, where every contribution creates unparalleled experiences.